First plas­tic-free aisle spurs call for equiv­a­lent in UK

Su­per­mar­ket: More than 700 prod­ucts avail­able

The Press and Journal (Aberdeen and Aberdeenshire) - - NEWS - BY EMILY BEAMENT

A “world first” plas­ticfree su­per­mar­ket aisle is be­ing un­veiled in Am­s­ter­dam, prompt­ing calls from cam­paign­ers for re­tail­ers to roll them out in the UK.

More than 700 prod­ucts will be avail­able with­out plas­tic pack­ag­ing in the aisle which is be­ing set up in a new store of su­per­mar­ket chain Eko­plaza in the Dutch city, in­clud­ing meat, rice, sauces, dairy, choco­late, ce­re­als, fruit and veg­eta­bles.

En­vi­ron­men­tal cam­paign group A Plas­tic Planet, which came up with the idea, said it was a “land­mark mo­ment” for the fight against plas­tic pol­lu­tion. A Plas­tic Planet co-founder Sian Suther­land called for Bri­tish su­per­mar­kets to fol­low Eko­plaza’s lead.

The is­sue of plas­tics pol­lut­ing the oceans, where they can kill wildlife, has shot up the agenda af­ter it was high­lighted in the BBC na­ture doc­u­men­tary se­ries Blue Planet II.

Ear­lier this year Prime Min­is­ter Theresa May out­lined mea­sures to tackle plas­tic waste in her gov­ern­ment’s 25-year en­vi­ron­ment plan, in­clud­ing en­cour­ag­ing plas­tic-free su­per­mar­ket aisles. Ice­land has pledged to go plas­tic-free on all its own-brand pack­ag­ing by 2023.

In the Nether­lands, Eko­plaza will roll out plas­tic-free aisles across its 74 branches by the end of this year. The aisle will be used to test out new com­postable bio-ma­te­ri­als, as well as us­ing tra­di­tional ma­te­ri­als in­clud­ing glass, metal and card­board.

Ms Suther­land said: “For decades shop­pers have been sold the lie that we can’t live with­out plas­tic in food and drink.

“A plas­tic-free aisle dis­pels all that.”

BREAK­THROUGH: The plas­tic-free aisle of Eko­plaza in Am­s­ter­dam leads the way

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