First plastic-free aisle spurs call for equivalent in UK
Supermarket: More than 700 products available
A “world first” plasticfree supermarket aisle is being unveiled in Amsterdam, prompting calls from campaigners for retailers to roll them out in the UK.
More than 700 products will be available without plastic packaging in the aisle which is being set up in a new store of supermarket chain Ekoplaza in the Dutch city, including meat, rice, sauces, dairy, chocolate, cereals, fruit and vegetables.
Environmental campaign group A Plastic Planet, which came up with the idea, said it was a “landmark moment” for the fight against plastic pollution. A Plastic Planet co-founder Sian Sutherland called for British supermarkets to follow Ekoplaza’s lead.
The issue of plastics polluting the oceans, where they can kill wildlife, has shot up the agenda after it was highlighted in the BBC nature documentary series Blue Planet II.
Earlier this year Prime Minister Theresa May outlined measures to tackle plastic waste in her government’s 25-year environment plan, including encouraging plastic-free supermarket aisles. Iceland has pledged to go plastic-free on all its own-brand packaging by 2023.
In the Netherlands, Ekoplaza will roll out plastic-free aisles across its 74 branches by the end of this year. The aisle will be used to test out new compostable bio-materials, as well as using traditional materials including glass, metal and cardboard.
Ms Sutherland said: “For decades shoppers have been sold the lie that we can’t live without plastic in food and drink.
“A plastic-free aisle dispels all that.”
BREAKTHROUGH: The plastic-free aisle of Ekoplaza in Amsterdam leads the way