So­cial me­dia off the menu at pub chain af­ter trolling

Move: Wether­spoon shuts ac­counts

The Press and Journal (Aberdeen and Aberdeenshire) - - NEWS - BY ALAN JONES

JD Wether­spoon is clos­ing down its Twit­ter, In­sta­gram and Face­book ac­counts for all of its 900 pubs and head of­fice with im­me­di­ate ef­fect fol­low­ing the trolling of MPs and oth­ers.

The pub chain said the move also takes ac­count of re­cent con­cerns over the mis­use of per­sonal data and the ad­dic­tive na­ture of so­cial me­dia.

Wether­spoon chair­man Tim Martin said: “We are go­ing against con­ven­tional wisdom that these plat­forms are a vi­tal com­po­nent of a suc­cess­ful busi­ness. I don’t be­lieve that clos­ing these ac­counts will af­fect our busi­ness what­so­ever, and this is the over­whelm­ing view of our pub man­agers. It’s be­com­ing in­creas­ingly ob­vi­ous that peo­ple spend too much time on Twit­ter, In­sta­gram and Face­book, and strug­gle to con­trol the com­pul­sion.

“We will still be as vo­cal as ever through our Wether­spoon News mag­a­zine, as well as keep­ing the press up­dated at all times.

“We will also be main­tain­ing our web­site and the Wether­spoon app and en­cour­age cus­tomers to get in touch with us via our web­site or by speak­ing with the man­ager at their lo­cal pub.”

Wether­spoon has more than 44,000 Twit­ter fol­low­ers and more than 100,000 fol­low­ers on Face­book.

Some posts have re­ceived more than 500,000 views.

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