Pub calls time on so­cial me­dia

The Press and Journal (Aberdeen and Aberdeenshire) - - FEATURES -

For years li­censed hostel­ries have been at the heart of se­ri­ous so­cial­is­ing, so it has taken many by sur­prise that one of the big­gest play­ers in the in­dus­try – the J D Wether­spoon group – is delet­ing its so­cial me­dia plat­forms.

Gen­eral mis­use of so­cial me­dia for bul­ly­ing and trolling, and their po­ten­tially dam­ag­ing ad­dic­tive na­ture were among the rea­sons given for the move.

On the other hand, some see so­cial me­dia as a threat to tra­di­tional so­cial­is­ing down the pub, and spec­u­late as to whether or not this is another rea­son so­cial me­dia links have been axed in hun­dreds of group bars and restau­rants.

Face­book, in par­tic­u­lar, has been hav­ing a tough time re­cently. When trust and credibility start be­ing eroded and a neg­a­tive down­ward spi­ral be­gins, it is hard to claw them back.

Many cannot drag them­selves away from so­cial me­dia once they are hooked in with their so­cial group and this is where con­cerns about the ad­dic­tion threat sur­face reg­u­larly. Like many ad­dic­tions, be­ing de­pen­dent does not mean they en­joy it.

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