Prime Seafoods nets Aldi cod and haddock deal
Prime Seafoods has landed a £1million contract to supply all 75 Aldi supermarkets in Scotland with Marine Stewardship Council (MSC)-certified cod and haddock for another year.
The Fraserburgh-based business sources its fish from the local markets in the Broch and Peterhead before processing it into fillets.
Managing director George Forman said: “We’ve been working with Aldi for more than a year, supplying stores with the best quality fresh MSCcertified Scottish cod and haddock.
“In this time, demand from Aldi customers has grown and, as a result, we’ve increased our contract by nearly 30%.
“This is great news for shoppers who love fresh fish, and for the fishing fleets and markets in the north-east that we work with on a daily basis.”
Graham Nicolson, group buying director for Aldi in Scotland, said: “Working with the best Scottish suppliers is a top priority for us.
“Prime Seafoods is a perfect example of the way we work in partnership with amazing Scottish producers to get the best quality products on our shelves.
“We only stock sustainable fresh Scottish cod and haddock that is never prefrozen, and George’s team at Prime Seafoods delivers on that demand.”
The highly-prized MSC accreditation is widely regarded around the world as the ultimate kite mark of responsible fishing practices.
George Forman is delighted with the new Aldi deal