Bid to help tourist trade turn over­looked cor­ner

MSP and VisitS­cot­land look­ing to pro­mote Buchan coast­line

The Press and Journal (Moray) - - BUSINESS - BY REBECCA BUCHAN

Busi­nesses around the Buchan coast­line are be­ing en­cour­aged to col­lab­o­rate in mar­ket­ing the re­gion as a tourism destination.

Aberdeen­shire East MSP Gil­lian Martin and VisitS­cot­land have teamed up to launch a ru­ral tourism sem­i­nar help­ing com­pa­nies pro­mote them­selves to the wider world.

Mrs Martin strongly be­lieves the north-east cor­ner is of­ten over­looked by tourists hop­ing to soak up the tra­di­tional Scot­tish ex­pe­ri­ence.

How­ever, she feels the re­gion has an abun­dance of lit­er­ary his­tory, beau­ti­ful scenery and cul­ture to of­fer up.

She said: “One of the big­gest prob­lems around this area is that busi­nesses are un­aware of how to mar­ket them­selves prop­erly.

“Even some­thing as sim­ple as be­ing given a brown sign for your at­trac­tion can make all the dif­fer­ence.

“Over the last 40 years the re­gion has be­come overly re­liant on lo­cals hav­ing a chunk of change in their pock­ets be­cause of the thriv­ing econ­omy,” she said.

“But since the oil and gas down­turn busi­nesses need to be look­ing at how we can at­tract oth­ers into the area to spend their money,” she added.

Mrs Martin said ini­tia­tives and driv­ing routes like the NE 250 have done noth­ing to help the re­gion as the map misses out the whole of the north­east cor­ner.

“While parts of the re­gion have done well at mar­ket­ing them­selves it’s some­thing we in the Buchan cor­ner need to be­come bet­ter at to en­sure tourists don’t just drive past us on the way to Dee­side or the High­lands,” she added.

“Busi­nesses are un­aware of how to mar­ket them­selves”

RAIS­ING AWARE­NESS: Aberdeen­shire East MSP Gil­lian Martin thinks many busi­nesses are un­aware of how to mar­ket them­selves prop­erly

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