Seminar aims to inform, inspire
The rural tourism seminar will be held at Fyvie Castle, Aberdeenshire, on Friday August 31.
It will give businesses a chance to meet some of the VisitScotland team, hear about their plans for 2018/19, and network with like-minded tourism businesses in Aberdeenshire.
Attendees will hear from VisitScotland’s insights team.
Louise Nicoll, of Newton Farm Holidays, will give a presentation on the impact and benefits of rural and agri-tourism for Aberdeenshire.
Meanwhile, the tourism body’s social media and community manager will share what it takes to develop a winning social media strategy.
VisitAberdeenshire chief executive Chris Foy will present the new destination strategy for Aberdeen and Aberdeenshire, detailing how they hope to make the sector a £1 billion industry by 2023.
MSP Gillian Martin will also speak at the event.
Mrs Martin said: “VisitScotland can provide a great platform for marketing regions but we need businesses to start thinking about ways that would help put the north-east on the tourism map.”
The seminar will be held at Fyvie Castle on August 31