Sem­i­nar aims to in­form, in­spire

The Press and Journal (Moray) - - BUSINESS - BY RE­BECCA BUCHAN

The ru­ral tourism sem­i­nar will be held at Fyvie Cas­tle, Aberdeen­shire, on Fri­day Au­gust 31.

It will give busi­nesses a chance to meet some of the VisitS­cot­land team, hear about their plans for 2018/19, and net­work with like-minded tourism busi­nesses in Aberdeen­shire.

At­ten­dees will hear from VisitS­cot­land’s in­sights team.

Louise Ni­coll, of New­ton Farm Hol­i­days, will give a pre­sen­ta­tion on the im­pact and ben­e­fits of ru­ral and agri-tourism for Aberdeen­shire.

Mean­while, the tourism body’s so­cial me­dia and com­mu­nity man­ager will share what it takes to de­velop a win­ning so­cial me­dia strat­egy.

VisitAberdeen­shire chief ex­ec­u­tive Chris Foy will present the new des­ti­na­tion strat­egy for Aberdeen and Aberdeen­shire, de­tail­ing how they hope to make the sec­tor a £1 bil­lion in­dus­try by 2023.

MSP Gil­lian Martin will also speak at the event.

Mrs Martin said: “VisitS­cot­land can pro­vide a great plat­form for mar­ket­ing re­gions but we need busi­nesses to start think­ing about ways that would help put the north-east on the tourism map.”

The sem­i­nar will be held at Fyvie Cas­tle on Au­gust 31

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