Foy stress­ing ru­ral sec­tor’s po­ten­tial at­trac­tion to vis­i­tors

The Press and Journal (Moray) - - BUSINESS - BY REBECCA BUCHAN

The VisitAberdeen­shire chief ex­ec­u­tive Chris Foy be­lieves ru­ral tourism can sig­nif­i­cantly boost the over­all in­dus­try over the next five years.

But, in or­der to do so, busi­nesses need to be­come more savvy.

Last year a record was set when more than 39.2 mil­lion for­eign vis­i­tors came to Bri­tain.

In ad­di­tion there has been a strong growth in the global ap­petite to visit Scot­land, which was named the Rough Guide’s destination of the year.

Re­cent fig­ures sug­gest more than 80% of peo­ple who visit the north-east on holiday plan and book their itin­er­ary on­line.

How­ever, fewer than 40% of lo­cal busi­nesses are able to take dig­i­tal book­ings.

Busi­nesses also need help mar­ket­ing of their brand and the lo­cal area.

Mr Foy said: “The im­por­tance of ru­ral tourism is re­flected in the pri­or­i­ties set within the destination strat­egy.

“There is a par­tic­u­lar fo­cus on food and drink, tour­ing and great out­doors and cul­ture her­itage and events.

“The fo­cus of these key ar­eas is in re­sponse to vis­i­tor trends such as the de­sire for ac­tive hol­i­days in na­ture’s play­ground and seek­ing dis­con­nec­tion from a chaotic world.

“The north-east of Scot­land has a di­verse tourism of­fer to meet these trends which in­cludes Europe’s longest cas­tle trail, a se­lec­tion of Scot­land’s best High­land Games, the North East 250 driv­ing route, and ex­pe­ri­enc­ing an au­then­tic Scot­tish farm.”

Chris Foy

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.