M&S ad ‘swear bear’ com­plaint dis­missed

The Press and Journal (North-East) - - NEWS - BY JOSIE CLARKE

A so­cial me­dia stir around the sug­ges­tion that the Marks & Spencer Christ­mas ad fea­tures a vil­lain swear­ing at Paddington bear has been re­solved.

The ad does not in­clude any swear words, the ad­ver­tis­ing watch­dog found.

The re­tailer’s fes­tive cam­paign fea­tures Paddington in­ad­ver­tently sav­ing Christ­mas for his neigh­bours, mis­tak­ing a bearded bur­glar in red for Santa and as­sist­ing him in re­turn­ing stolen presents.

The ad caused up­roar among view­ers who thought they heard the bur­glar swear in his part­ing com­ment to the bear.

An M&S spokesman said it was “clear” that the words are “thank you, lit­tle bear”.

A spokesman for the Ad­ver­tis­ing Stan­dards Au­thor­ity, which re­ceived three com­plaints about the ad, said: “While we ap­pre­ci­ated that some view­ers may have mis­in­ter­preted this, the ad did not con­tain a swear word and there­fore did not break the rules.

“There were no grounds for an in­ves­ti­ga­tion.”

Paddington foils a bur­glar he mis­takes for Santa

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