Firms’ customer care put to test
Two well-known brands which claim to be totally committed to customer service have been accused of short-changing their clientele in the Highlands and Moray over this very thing.
Tesco has caved in, after public pressure and support from the Press and Journal, by agreeing to restore deliveries to a Highland community.
Villagers in Strathnaver suffered the ignominy of having to watch Tesco vans continuing to go past their homes to deliver to other places.
Well done to Tesco for being big enough to change its mind.
Customers are still waiting to see if beer company BrewDog does something similar over its practice of charging customers in the Highlands and Moray £4 extra for deliveries than elsewhere in the UK.
The firm pointed out that deliveries were being made from Northampton and not its Ellon headquarters, but that cuts little ice with delivery-charge campaigners. There is a bitter irony, however, that beer drinkers so close to BrewDog’s base, relatively speaking, are forced to pay more.