Aid chief praises Bri­tons’ £40m do­na­tion to flood ap­peal

The Scotsman - - Features - tom mor­gan

The head of an aid ap­peal for flood-stricken Pak­istan praised the “ex­tra­or­di­nary” gen­eros­ity of the Bri­tish pub­lic af­ter do­na­tions topped £40 mil­lion to­day.

Bren­dan Gorm­ley, chief ex­ec­u­tive of the Dis­as­ters emer­gency Com­mit­tee, said the re­sponse was “un­prece­dented” af­ter weekon-week do­na­tions soared by more than 70 per cent.

More than £19.3m was raised over the past week, af­ter £11.2m was raised the week be­fore, and £9.5m af­ter the ap­peal was first broad­cast on 5 Au­gust.

The Dis­as­ters emer­gency Com­mit­tee said it had never seen such a pat­tern of giv­ing in its 45-year his­tory.

Mr Gorm­ley said: “This re­sponse re­ally is un­prece­dented. Giv­ing to all our ap­peals, in­clud­ing haiti and the 2004 tsunami, saw huge ini­tial do­na­tions de- cline steeply af­ter the first week. We have never seen any­thing like this pat­tern of giv­ing be­fore.

“This be­lies all talk of donor fa­tigue. Grow­ing aware­ness of the sheer scale of the dis­as­ter has seen the pub­lic con­tinue to re­spond to the needs of peo­ple who are in dire need of help. Their gen­eros­ity tound­ing.

“Sadly, for many who have yet to be reached, the sit­u­a­tion is still at cri­sis point. Aid agen­cies are on the ground do­ing all they can, but sup­port is needed for that work to con­tinue.” in­tEr­na­tionaL, PagE 33

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