The Scotsman

Scots beer makers raise glass to Asda contracts

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0 Mark Pender of Belhaven Brewery with Heather Turnbull, Asda’s regional buying manager Asda is ramping up its craft beer offering across Scottish stores after collaborat­ing with ten breweries.

The supermarke­t major said it would bring an additional 25 product lines to its shelves, with a collective contract value of about £875,000.

For five breweries – Black Isle, St Andrews, Bellfield, Tempest and Alechemy – it marks their first listing with Asda after being recruited through the group’s relationsh­ip with Craft Beer Clan.

The other five breweries that will see their ranges extended are Deeside Brewery, whose 500ml bottled lager is exclusive to Asda, Belhaven Brewery, Wooha, Lerwick and Williams Bros.

Heather Turnbull, Asda’s regional buying manager for Scotland, said: “The craft beer culture continues to grow, and it’s clear customers are trading up to more premium beers, particular­ly ones which come from local brands.”

Asda said it had set its sights on becoming the “biggest craft beer retailer in the UK”.

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