Di­a­geo raises a glass to record visi­tor num­bers

The Scotsman - - Business - By SCOTT REID

The an­nual num­ber of visi­tors to Di­a­geo dis­til­leries across Scot­land has topped 400,000 for the first time.

In the 12 months from July 2016, the num­ber of tourists across the com­pany’s 12 dis­tillery visi­tor cen­tres to­talled 409,908 – up 7 per cent on the pre­vi­ous year.

The lat­est fig­ures were an­nounced yes­ter­day at Blair Athol Dis­tillery in Pit­lochry, Di­a­geo’s busiest Scotch at­trac­tion last year with a record 75,234 visi­tors – an in­crease of al­most 8 per cent on the pre­vi­ous year.

Di­a­geo Scot­land di­rec­tor Ewan An­drew said: “We have seen visi­tor num­bers in­creas­ing rapidly over re­cent years as global Scotch sales have grown, and we’re in­vest­ing to en­sure Scotch con­tin­ues to grow and that we wel­come even more visi­tors to Scot­land in the years ahead.”

Malcolm Roug­head, Visits­cot­land chief ex­ec­u­tive, of­fi­cially opened a new whisky tast­ing bar at Blair Athol.

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