Safeway brand to return to UK

The Safeway brand is to appear across 1,650 newsagents from January next year, following a major supply deal between Morrisons and convenience chain Mccolls.

The agreement means Morrisons will supply Mccolls’ stores with 400 products such as Safeway-branded cheese. Morrisons acquired Safeway in 2004 for £3bn, with the Safeway name disappearing soon after. Mccolls is to be granted a year’s worth exclusivity of the Safeway name.