The Scotsman

Boardroom bonanza as Boden gets foreign boost

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0 Two-fifths of the retailer’s sales, which are mainly womenswear, are in the US Boden, the online retail icon for Britain’s middle classes, paid out £9.3 million to nine directors in its latest trading year in the wake of a success‑ ful drive overseas.

The group saw profits rise nearly 10 per cent to £26.2m in the year to last December from £23.9m last time, on sales up nine per cent to £308.3m as internatio­nal sales offset the effect of the fall in the value of sterling after the Brexit vote.

Two‑fifths of the group’s rev‑ enues are now made in the US. Boden was founded by John‑ nie Boden in 1999 and targets married couples between 25 and 50 at the “premium end of mass market”.

The brand, favoured by former Prime Minister Dav‑ id Cameron’s wife, Saman‑ tha, currently has one store in Hangar Green in north Lon‑ don, but there are plans for it to open another in the English capital’s fashionabl­e King’s Road.

Earlier this year, former Tes‑ co director Jill Easterbroo­k joined as its new chief execu‑ tive.

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