Vodafone has withdrawn an advert showing a businessman making a hands-free call while driving after it was contacted by The Scotsman over concern about the dangers.
Researchers have found such calls can be as distracting as with handheld mobiles and road safety groups have advised drivers against the practice,
The online advert showed the man calling an assistant to request her to complete an urgent task ahead of a trade show to which he was travelling. It had run on various websites since last week.
After being contacted by the paper, Vodafone said it had pulled the advert and would alter it to remove the sections showing the hands-free call.
The firm said it acted because it advised both its
“Mobile phone operators simply must set a good example of safe driving behaviour”