Geordie Shore sparks alcohol imagery call

Almost 80 per cent of scenes throughout season 11 of MTV’S reality show Geordie Shore contain alcohol content or alcohol use, a study has found.

The authors behind the paper are calling for more to be done to protect young viewers from alcohol imagery, including a potential review of age classification policy for the programme.

Researchers from the universities of Bath and Nottingham analysed seven hours of footage from the show. They found 78 per cent of scenes contained alcohol content, 30 per cent featured alcohol use, 72 per cent had implied alcohol use and 59 per cent of other scenes contained other alcohol references. Alcohol brands occurred in 23 per cent of all scenes, with Smirnoff featuring in 43 per cent of brand appearances.