Slice of the action: Domino’s cashes in on eat-at-home revolution

Domino’s Pizza served up soaring UK sales last year, with cash-strapped diners ordering food in rather than eating out to mitigate the impact of Brexit-fuelled inflation. The takeout chain’s group system sales rose 15 per cent to £1.18 billion in 2017, helping underlying profit lift 10.2 per cent to £96.2 million. Revenue rose 29.3 per cent to £474.6m, although pre-tax profits nudged down from £82.5m to £81.2m after it was hit by exceptional costs. This year Domino’s plans to open up to 75 stores, creating 2,500 jobs.