Brewdog cheers deal to supply beer for ‘Mudders’

0 The firm’s flagship Punk IPA beer will be made available to thousands of event participants Maverick craft beer-maker Brewdog is getting its hands mucky after being named as an official partner for the 2018 Tough Mudder UK event season.

The partnership will reward event finishers with the Ellonbased brewer’s flagship Punk IPA, reaching hundreds of thousands of participants and spectators across Tough Mudder full and half events, as well as the new urban 5K series.

The brew will be available beginning at the inaugural 5K eventthisweekendinlondon.

Both Tough Mudder and Brewdog are known for their tribal followings – Mudders and Equity Punks respectively – and the tie-up is set to bring a range of benefits to both sets of fans.

Brewdog co-founder James Watt said: “We are excited to join as the official beer partner for Tough Mudder UK. The partnership is a natural fit for Brewdog as we share a belief in achieving greatness through hard work, determination and dogged, uncompromising persistence.”