Firms ‘should engage with young people for growth’

0 KPMG has partnered with Scottish Ballet to help pupils in Govanhill benefit from the arts Scotland’s business community must make the most of 2018 being Scotland’s Year of Young People to help “cultivate” their next generation of customers, according to an independent charity.

Arts & Business Scotland commented in advance of the latest of a series of networking events uniting representatives from the arts, heritage and business communities to consider the benefits of closer collaboration.

The next event takes place on 15 June, and attendees will hear first-hand about three partnerships between business and cultural organisations such as professional services firm KPMG having partnered with Scottish Ballet for a second consecutive year to help pupils in Govanhill.

Catherine Burnet, senior partner for KPMG in Scotland, said: “For culture to continue to thrive, we need to give the next generation of young Scots the opportunity to experience the arts and how it can expand their horizons and enrich their lives.”