Oh brother, that was a £200m mistake
IT’S often said that you only need one good idea to make your fortune. The trick is to recognise it.
Many years back my younger brother was working as art director on what was then Harpers & Queen magazine when the junior beauty editor approached him to ask for his advice.
She said she felt stuck in her job and was thinking of leaving to start up a mail-order company selling white sheets and pillow cases.
His reply? ‘That’s the nuttiest idea I’ve ever heard. Whatever you do, don’t do that. Hang on in here. I’m sure you’ll get a promotion soon.’
The young woman was called Chrissie Rucker. And her idea? The White Company, which last year sold £200million of the stuff.