Oh brother, that was a £200m mis­take

The Scottish Mail on Sunday - - News -

IT’S of­ten said that you only need one good idea to make your for­tune. The trick is to recog­nise it.

Many years back my younger brother was work­ing as art di­rec­tor on what was then Harpers & Queen mag­a­zine when the ju­nior beauty edi­tor ap­proached him to ask for his ad­vice.

She said she felt stuck in her job and was think­ing of leav­ing to start up a mail-or­der com­pany sell­ing white sheets and pil­low cases.

His re­ply? ‘That’s the nut­ti­est idea I’ve ever heard. What­ever you do, don’t do that. Hang on in here. I’m sure you’ll get a pro­mo­tion soon.’

The young woman was called Chrissie Rucker. And her idea? The White Com­pany, which last year sold £200mil­lion of the stuff.

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