Made to soothe

CRE­AT­ING NIGHTWEAR FROM NAT­U­RAL FAB­RICS WITH BE­SPOKE PRINTS, YAWN HOPES TO IN­SPIRE WOMEN TO DO LESS MORE OF­TEN

The Simple Things - - ADVERTISEMENT PROMOTION - Find out more at loveyawn.com.

Yawn makes re­lax­ing nightwear for women fol­low­ing sim­ple prin­ci­ples: slow down, do a few things well; limit waste and noise; sur­round your­self with sim­ple things you love…

This fo­cus means Yawn has spent lots of time with women dis­cussing what they want from nightwear. Col­lar but­tons, deep pock­ets, gen­er­ous, dou­ble-stitched hems. A few of your favourite things.

The per­fect nightwear fab­ric, how­ever, proved elu­sive. So Yawn cre­ated its own. Stan­dard cot­ton has 150 threads per square inch, Yawn’s has 284. This cre­ates a smooth fab­ric with re­duced show-through. It’s nat­u­rally non-al­ler­genic, breath­able, wicks away mois­ture and its low heat con­duc­tion keeps you warm in win­ter and cool in sum­mer. It’s stronger, finer and made to last. Ap­par­ently some peo­ple take their PJs to the dry cleaner’s. For the rest of us, Yawn nightwear is easy to care for. Chuck your py­ja­mas in the wash – they’ll feel even softer over time.

The prints, too, are unique to Yawn – hand-il­lus­trated by its in-house team, us­ing ink, char­coal and wa­ter.

You can’t be your best self with­out your best sleep – so make those eight hours count with Yawn. The Sim­ple

Things read­ers can save 10% on or­ders, too – see right.

Prices start at £18 for socks; a py­jama set is £89, and the Dream­coat (be­low) costs £195

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