CRISTIANO RON­ALDO

TALKS ABOUT HIS NEW CR7 FOOTWEAR

The Snobby Runway - - Front Page - Find out more at: www.cr7­footwear.com

In­ter­na­tion­ally cel­e­brated sports­man and style icon Cristiano Ron­aldo has ad­vanced his grow­ing lux­ury fash­ion and life­style brand by launch­ing a high- end yet ac­ces­si­ble for­mal footwear col­lec­tion. CR7 Footwear de­liv­ers an ex­ten­sive range of styles and fea­tures Cristiano Ron­aldo’s love of pre­mium qual­ity, su­pe­rior crafts­man­ship and mod­ern yet clas­sic style at the heart of the brand. Hand­crafted in Por­tu­gal by highly ex­pe­ri­enced footwear ar­ti­sans, each CR7 Footwear piece en­ables the style- con­scious to truly step into CR7’ s shoes. Cristiano Ron­aldo has worked with footwear ex­perts Por­tu­gal Footwear, who have over 40 years’ ex­pe­ri­ence in cre­at­ing pre­mium qual­ity footwear prod­ucts, to bring his vi­sion to life and create a col­lec­tion de­liv­er­ing a va­ri­ety of de­signs which are uni­fied by a su­pe­rior fit and so­phis­ti­cated style. The CR7 Footwear col­lec­tion is ex­e­cuted in pre­mium leather and the finest su­pe­rior qual­ity Por­tuguese ma­te­ri­als.

Ron­aldo says, “Launch­ing my own smart footwear col­lec­tion is a dream come true. I’m very proud that our CR7 Footwear col­lec­tion uses only the finest lo­cally sourced ma­te­ri­als with de­signs hand-crafted in Por­tu­gal by a team of truly tal­ented crafts­men. It was amaz­ing to see the level of de­tail and ded­i­ca­tion that goes into each and ev­ery pair made and to be part of the en­tire process, from our first ideas to now re­leas­ing the fi­nal prod­uct. My feet are my work­ing tool, there­fore I only wear the best. I want to share that op­por­tu­nity with oth­ers- I want them to shine in my shoes!”

The col­lec­tion is di­vided into Lux­ury, Pre­mium and Ba­sic col­lec­tions for both men and boys with var­ied and unique styles in­clud­ing col­ored desert boots, trendy loafers, hand­sewn moc­casins, ur­ban ox­ford shoes, real blake stitched clas­sic derby shoes and au­then­tic Goodyear welted styles.

Saraiva Gonçalves, of Por­tu­gal Footwear says, “Ron­aldo is a true icon on and off the pitch, both in Por­tu­gal and around the world. We are de­lighted to part­ner with him to launch this re­mark­able brand which fuses style with qual­ity and fea­tures Ron­aldo’s magic touch. It was a real plea­sure to see Ron­aldo’s pas­sion and com­mit­ment dur­ing the de­sign and de­vel­op­ment process and we are thrilled to fi­nally re­veal the col­lec­tion to the world.

Keep read­ing for a Q&A with the man him­self...

Tell us why you de­cided to de­velop your fash­ion line to in­clude smart footwear?

I re­ally en­joyed launch­ing my CR7 Un­der­wear and Shirts ranges, and we’ve had a re­ally great re­sponse, so for me ex­tend­ing the brand into for­mal footwear was very nat­u­ral. I spend a lot of time in foot­ball boots for work and hav­ing great footwear is very im­por­tant to me, both on and off the pitch, so I wanted to create some­thing that is smart, is amaz­ing qual­ity, that looks good and that other peo­ple can share.

Tell us about the brand.

It is a col­lec­tion of smart shoes which are made from pre­mium qual­ity ma­te­ri­als that have a great fit and a stylish look. I re­ally love great qual­ity shoes and the op­por­tu­nity to create my own high end col­lec­tion was re­ally ex­cit­ing to me.

What made you part­ner with Por­tu­gal Footwear?

Por­tu­gal Footwear’s rep­u­ta­tion for qual­ity crafts­man­ship and the fact that they only use the best Por­tuguese ma­te­ri­als was very im­por­tant to me. We share the same be­lief that qual­ity is key and I re­ally re­spect their com­mit­ment and ded­i­ca­tion to pro­duc­ing the best and most so­phis­ti­cated prod­ucts.

What is the sim­i­lar­ity be­tween CR7 Footwear and your Un­der­wear and Shirts col­lec­tions?

All of my CR7 ranges are based on the same prin­ci­ple – clas­sic, time­less styles that have an un­der­stated yet pre­mium look. My CR7 Footwear range in­cludes a va­ri­ety of re­ally wear­able smart styles. I be­lieve that footwear can com­pletely change an out­fit and gives the fin­ish­ing touch to a look so I’ve made sure the col­lec­tion in­cludes dif­fer­ent op­tions for dif­fer­ent oc­ca­sions, but all very re­fined.

How in­volved were you in the de­sign process?

Very in­volved, I wanted to make sure ev­ery shoe was some­thing that I loved and would be proud to wear. I worked re­ally hard on this col­lec­tion to make sure that the range is both stylish and ver­sa­tile. We’ve used some of my favourite colours and have paid a lot of at­ten­tion to small de­tail in the shoes. I re­ally like the process and it’s been great work­ing to­gether with the team.

Did you col­lab­o­rate with peo­ple to create the col­lec­tion?

Of course, the team at Por­tu­gal Footwear, many friends, de­sign­ers and peo­ple in the in­dus­try have given me ad­vice and worked with me on my projects. This is my third fash­ion ven­ture so I feel like my knowl­edge is grow­ing but of course I am al­ways I’m still learn­ing. What ma­te­ri­als are the shoes cre­ated with and why?

We only used the best fab­rics and ma­te­ri­als as we wanted the shoes to be durable as well as stylish. We wanted them to have com­fort, qual­ity and a great look and re­ally to be the best. The crafts­man­ship in these shoes is so im­por­tant, we only work with the best and most ex­pe­ri­enced ar­ti­sans- real ex­perts in shoe mak­ing- so that we are mak­ing some­thing that is easy to wear and also a great in­vest­ment.

Is there any­thing that you learnt about the footwear mak­ing process that par­tic­u­larly in­ter­ested you?

Many things. For ex­am­ple, it takes over 20 dif­fer­ent ma­te­ri­als to make each pair of shoes- the process is far more de­tailed that I imag­ined. We only use leather for our shoes and they are painted by hand, so it is im­pos­si­ble to find two pairs that are the same, mak­ing them truly ex­clu­sive. Our dock­siders and driv­ing shoes are hand­sewn too- we make sure that the craft­ing process on all of our pieces is truly be­spoke with amaz­ing at­ten­tion to de­tail and it was so in­ter­est­ing to be a part of cre­at­ing some­thing truly spe­cial.

What’s your favourite for­mal shoe from the col­lec­tion?

Of course I re­ally like all of the col­lec­tion, so it’s dif­fi­cult to pick a favourite! I think there’s a shoe in the range for ev­ery for­mal oc­ca­sion to com­pli­ment ev­ery man. I’d say my favourite if I have to choose is the jazz dressy ox­ford brogue as it’s very easy to wear. But then I love them all, they all have pride of place in my wardrobe!

Do you have any styling tips of how to wear the shoes?

The great thing about the CR7 Footwear col­lec­tion is that there are lots of de­signs so they can suit lots of dif­fer­ent smart looks. I wear the lux­ury styles, like the Ox­ford Brogue, with tai­lored trousers and a well fit­ted CR7 shirt. I love us­ing colour and like de­signs that are vi­brant so I’ve in­cor­po­rated this into the Footwear range, es­pe­cially with some navy and red de­signs. These styles are per­fect for Spring and Sum­mer so I’m ex­cited that the range is fi­nally out so I can start wear­ing them, and so other peo­ple can en­joy wear­ing them too!

Where will the col­lec­tion be avail­able?

The col­lec­tion is avail­able on­line at www.cr7­footwear.com and can be shipped any­where in the world. It is also avail­able from many of the best re­tail­ers around the world.

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