A note from our Cre­ative Di­rec­tor...

The Snobby Runway - - Contact Us -

Hello and wel­come to the first dig­i­tal edi­tion of The Snobby Run­way. When I first met our Ed­i­tor-in-Chief, Or­lagh, in De­cem­ber 2014 and was asked to un­der­take this project, my for­ma­tive thought was to create some­thing stylish in a clas­si­cal sense, some­thing that doesn’t bend to the va­garies of trend while keep­ing a lux­u­ri­ous air about it, that is, of course, why we’re here af­ter all.

It has been my first project as a Cre­ative Di­rec­tor, hav­ing spent all my work­ing life be­hind a lens, so it was some­what of a learn­ing curve for me. That cou­pled with the fact we gave our­selves lit­tle over two weeks to pro­duce some­thing wor­thy of our read­er­ship made for an in­ter­est­ing ex­pe­ri­ence but we never wa­vered in the face of it all and we hope now that we can give you some­thing that you’ll find as en­joy­able to read as it was to pro­duce.

Our aim was to create a prod­uct that not only looks great but sounds great too, some­thing that de­liv­ers the finest things in life and has the sense that it be­longs among the elite and bet­ter known, more es­tab­lished pub­li­ca­tions de­spite our rel­a­tively new­born sta­tus. I sup­pose we will al­ways think of this first edi­tion as our baby but it is also a build­ing block to what will hope­fully be a long run­ning and es­tab­lished medium for us to con­vey the finer things in life to our dis­cern­ing au­di­ence.

Thanks for read­ing. Joe Greaves-Lord - Cre­ative Di­rec­tor

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