A note from our Creative Director...
Hello and welcome to the first digital edition of The Snobby Runway. When I first met our Editor-in-Chief, Orlagh, in December 2014 and was asked to undertake this project, my formative thought was to create something stylish in a classical sense, something that doesn’t bend to the vagaries of trend while keeping a luxurious air about it, that is, of course, why we’re here after all.
It has been my first project as a Creative Director, having spent all my working life behind a lens, so it was somewhat of a learning curve for me. That coupled with the fact we gave ourselves little over two weeks to produce something worthy of our readership made for an interesting experience but we never wavered in the face of it all and we hope now that we can give you something that you’ll find as enjoyable to read as it was to produce.
Our aim was to create a product that not only looks great but sounds great too, something that delivers the finest things in life and has the sense that it belongs among the elite and better known, more established publications despite our relatively newborn status. I suppose we will always think of this first edition as our baby but it is also a building block to what will hopefully be a long running and established medium for us to convey the finer things in life to our discerning audience.
Thanks for reading. Joe Greaves-Lord - Creative Director