In­stant fix The want-it gen­er­a­tion

The Sunday Telegraph - Money & Business - - Business -

Reckitt

Benckiser Runs a Durex con­dom web­site in China, dou­bling the num­ber of vis­i­tors to the site last year to over 20m

Di­a­geo The drinks gi­ant be­hind Guin­ness in­vested in Dri­zly, a US start-up that de­liv­ers booze on de­mand

Unilever: Sealed a $1bn takeover of Dol­lar Shave Club in a move to en­ter the di­rect con­sumer mar­ket with sub­scrip­tion ra­zor blades

Nike

Launched Nike+ mo­bile app to con­nect run­ners with rec­om­mended train­ers

Ama­zon Dash

Blue­tooth but­ton de­vices that in­stantly or­der prod­ucts such as An­drex loo roll

Asos Vis­ual Search func­tion to al­low shop­pers to search for prod­ucts based on pho­to­graphs Face­book chat­bots: Com­pa­nies like Estée Lauder are us­ing them to en­gage with shop­pers quickly by of­fer­ing in­stant ad­vice

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