Run­ning or­der What is ITV show­ing?

The Sunday Telegraph - Sport - - SPORT - Game-forany­thing in­ter­viewer and gen­eral na­tional trea­sure is aboard. Oli Bell Hosts the morn­ing pro­gramme, To­day Chel­tenham and Mus­sel­burgh April 6-8 Ain­tree Grand Na­tional meet­ing July 29 As­cot (King Ge­orge) and York Oct 21 As­cot (Bri­tish Cham­pi­ons Day

stal­wart will of­fer all the bet­ting news and lat­est tips. Satur­day af­ter­noon that peo­ple will stum­ble across us,” he says. “The bal­ance has to be right be­cause we don’t want to baf­fle peo­ple with rac­ing jargon but we want to hook peo­ple in, while also de­liv­er­ing for the rac­ing purist. But rac­ing as a sport can do that. It pro­duces great sto­ries and we think we can break down the bar­ri­ers and bring peo­ple in. If we can con­vert some of them into fans then we have done the job,” says Cham­ber­lin.

One new chal­lenge that ITV (and rac­ing as a whole) might face is leg­isla­tive: the Govern­ment is mulling the pos­si­bil­ity of a wa­ter­shed-style ban on day­time gam­bling ad­ver­tis­ing, al­though the bet­ting in­dus­try would nat­u­rally fight this to the last bul­let.

For Hoiles at least, there is a more press­ing short-term con­cern: tongue twisters. “The most fright­en­ing mo­ment I have had as an an­nouncer was hav­ing to com­men­tate on Winker Wat­son in front of Her Majesty when it was favourite for the Norfolk. And there was a horse called Ducky Fuzz as well, def­i­nitely one to avoid. You just leave it out of the com­men­tary as much as pos­si­ble. So, if you’re an owner and you are nam­ing a horse, don’t call it some­thing clever be­cause the com­men­ta­tor will just never men­tion it.” If some­thing does go badly wrong for Hoiles and co in the year ahead, at least they can take com­fort (or fur­ther stress) from the thought that it might be in front of a much big­ger TV au­di­ence. Good luck, and good an­nun­ci­a­tion, to them all. March 14-17 Chel­tenham Fes­ti­val May 6-7 New­mar­ket and Good­wood (2,000 Guineas, 1,000 Guineas)

Ex­pert anal­y­sis: (from left) Luke Har­vey, Mick Fitzger­ald and Ed Cham­ber­lin are part of the ITV team

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