Widen the web

Ten of the best on­line sites to try for chil­dren’s fash­ion, fur­ni­ture and toys. By Mag­gie Davis

The Sunday Telegraph - ST Kids - - CONTENTS -

An on­line buy­ing guide to chil­dren’s fash­ion, fur­ni­ture and toys

For English ec­centrics elfielon­don.com

In­spired by their own vin­tage hand-me-downs, the sis­ters Rafaela Van der Hey­den and Vic­to­ria Roper-Curzon cap­ture a whim­si­cal aes­thetic that feels dis­tinctly Bri­tish. Visit Elfie for ethe­real cloth­ing for ba­bies, boys and girls, in­clud­ing smocked dresses, Peter Pan-col­lared tops and old-fash­ioned rompers. Very Prince Ge­orge. Best prod­ucts smocked dresses, boys’ knitwear, baby rompers

For eco-war­riors e-side.co.uk

The in­ven­tive in­te­ri­ors web com­pany E-side spe­cialises in sus­tain­able and en­vi­ron­men­tally friendly prod­ucts. Its charm­ing se­lec­tion for chil­dren in­cludes toys and bed­room fur­ni­ture. Try here for orig­i­nal (and con­science-salv­ing) gift ideas. Best prod­ucts David Weeks Cube­bot toy, Deuz or­ganic play mat, stylish ply­wood bed unit by Per­ludi

A treat for kidults and nip­pers alike, these are toys with sub­stance – the kind that en­cour­age good old imag­i­na­tive play

For lit­tle la­bel lovers alexan­dalexa.com

With a vast ar­ray of de­signer la­bels in­clud­ing Burberry, Chloé and Ralph Lau­ren, Alex & Alexa is ba­si­cally a Net-a-Porter for nip­pers. Cus­tomer ser­vice is top-notch, and the com­pany has re­cently branched out into home­ware and toys, mak­ing it a one-stop shop. Best prod­ucts Pe­tit Bateau clas­sic rain­coats and ab­so­lutely any­thing by Rok­sanda Ilin­cic (prefer­ably at sale time)

For fun-lovers toyella.com

A treat for kidults and their off­spring alike, Toyella spe­cialises in toys with sub­stance – the kind that en­cour­age good old imag­i­na­tive play. There is ev­ery­thing from er­gonomic wooden rock­ing horses to the coolest bal­ance bikes and sweet French rag­dolls. Best prod­ucts Moluk’s mul­tipur­pose Bilibo game box, Tegu mag­netic wooden con­struc­tion sets, Sibi’s Olga rocker

For mini hip­sters smal­lable.com

The su­per-chic store Smal­lable stocks 350 of the world’s most cov­eted chil­dren’s la­bels, in­clud­ing such Scandi favourites as Soft Gallery and Mini Ro­dini, along­side stylish home ac­ces­sories and toys. Here you can pick up ev­ery­thing from mini-me Stella Mc­Cart­ney sweaters and An­gle­poise lamps to old-school roller skates, with the em­pha­sis firmly on cool clas­sics. Best prod­ucts Rykiel En­fant striped frocks, Young Soles Mary Jane buckle shoes, Emile & Ida sweat­shirts

For fu­ture in­te­rior stylists ol­liella.com

Founded by two sis­ters, Chloe and Olivia Brook­man, the chil­dren’s dé­cor brand Ol­liella started life sell­ing hip nurs­ing chairs. Five years on, the pair have be­come out­fit­ters to the world’s most stylish nurs­eries and chil­dren’s bed­rooms, pro­vid­ing ev­ery­thing from wall art to bed­ding and chic toy bas­kets. Best prod­ucts Mo-ma Glider nurs­ing chair, belly bas­kets, kilim rugs

The small Span­ish la­bels brought to Bri­tain by a mother of five of­fer clas­sic, beau­ti­fully crafted cloth­ing with a sub­tle home­spun feel

Street smarts ruf­fand­hud­dle.co.uk

Tak­ing in­spi­ra­tion from street cul­ture and sportswear, the Bri­tish brand Ruff & Hud­dle of­fers se­ri­ously cool cloth­ing for chil­dren, with a par­tic­u­larly strong of­fer­ing for boys. Top picks in­clude bombers jack­ets, hip hood­ies and su­per-cool graphic tops. Best prod­ucts printed T-shirts, clas­sic sweat­shirts, pack­able macs

For tra­di­tion­al­ists la­co­que­takids.com

A mother of five, Celia Muñoz brings small Span­ish la­bels to Bri­tain – clas­sic, beau­ti­fully crafted chil­dren’s and baby cloth­ing with a sub­tle home­spun feel. Shop at La Co­queta for adorable lit­tle out­fits, gor­geous knits and ex­quis­ite Span­ish-made leather shoes. Best prod­ucts divine knits, baby Mary Janes, Tilo night­gowns

For cool-hunters lit­tlecit­i­zens­bou­tique.com

With its mix of in­de­pen­dent toy brands from around the globe, Lit­tle Cit­i­zens Bou­tique is the place for orig­i­nal gifts with an em­pha­sis on qual­ity, crafts­man­ship and ethics. Best prod­ucts Micki Lundby Pippi Long­stock­ing fig­ures, Vi­lac ride-on cars, Djeco’s fan­tas­tic felt-tips

For free thinkers toot­samacginty.com

When the wom­enswear de­signer Kate Pi­etrasik had a baby daugh­ter she was dis­heart­ened by the abun­dance of sparkly pink of­fer­ings for girls and de­cided to launch her own uni­sex la­bel, Tootsa MacGinty. Four years on, her bold mo­tif sweaters, kooky an­i­mal knits and cool jog­gers are set­ting trends. Best prod­ucts an­i­mal-themed sweat­shirts, clas­sic cot­ton dun­ga­rees, printed T-shirts

MICKI LUNDBY SET, £ 14

VI­LAC CAR, £ 99

DJECO FELT- TIPS, £ 10

PACK­ABLE MAC, £ 35

MAPARAZZI T- SHIRT, £ 22

LI GHTNING T- SHIRT, £ 20

SWEAT­SHIRT, £ 32

GRECA JUMPER, £ 44

MO­RANA CARDI­GAN, £ 41

PRAM SHOES, £ 34

TILO NIGHT­GOWN, £ 36

SWEAT­SHIRT, FROM £ 30

SHIRT, FROM £ 22

SWEAT­SHIRT, FROM £ 30

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