ScouSe brow or london lip?
A new report suggests that where we live can have a big impact on how we look – with beauty trends trackable by postcode. So where do you sit on the Great British make-up map?
We know the regional clichés: London’s laid-back ‘undone’ look versus the more bronzed, manicured finish favoured in the north, for example. But does our area really define our beauty preferences?
According to findings from Escentual, the answer is yes. ‘Products take hold in certain areas,’ says the online retailer’s Emma Leslie. ‘For example, Liverpool has favoured eyebrow products for some time, although Manchester is catching up.’ Escentual found that Leeds is an eyeshadow hotspot, while Edinburgh invests more in foundations, BB creams and blushers. In London, lipstick and skincare hold sway.
But blogging is changing the landscape. ‘Regional looks have started to balance out,’ says BeautyMART’s Anna-Marie Solowij. ‘Social-media influencers cause trends such as contouring and strobing to spread. Just look at the “Scouse brow” [ groomed and heavily defined brows]. It started in Liverpool and went global.’
Rose Gallagher, personal beauty shopper at Selfridges, agrees: ‘Instagram and Pinterest have blurred the lines between cities. But some areas are more influenced than others. You see less of a made-up look in London, where beauty is fashion-led, compared to the north-west, where women are inspired by classic glamour.’
Whether you’re a local hero or a borderbusting rebel, here are the key looks…