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The knit pa­rade: Anna Singh of Chinti and Parker

The founder of play­ful cash­mere brand Chinti and Parker em­anates ef­fort­less style with­out skimp­ing on com­fort.


My aes­thetic is def­i­nitely on the boy­ish side. Chinti and Parker is all about clothes that make you feel com­fort­able and con­fi­dent. It’s the next best thing to wear­ing your PJs.


If I have a meet­ing I usu­ally change out of my train­ers and put on a dress. I like the way a dress makes you feel, but I al­ways put a piece of knitwear over the top.


If I’m go­ing to wear colour it needs to be bold – like a red or a mus­tard. And if I’m go­ing to wear print I tend to mix pat­terns. I just think if you’re go­ing to do it, go for it.


Don’t be anx­ious about wear­ing quirky knitwear; it’s what’s on the bot­tom that makes the dif­fer­ence. A pair of silk printed trousers will smarten it and make it feel more grown-up.


In Bri­tain you can wear cash­mere all year round, but if you’re heat-sen­si­tive then opt for a light gauge, or a cot­ton or silk blend. And wear a mock shirt un­der­neath – they give the il­lu­sion of a shirt with­out the ex­tra layer.

Cot­ton collar, £29, Cos (cos­stores. com). Cash­mere Moomin & Snork Maiden sweater, £375, Chinti & Parker (chin­tiand­ Silk trousers, £425, Marni ( Can­vas Chuck Tay­lor All Star high-tops, £55, Con­verse (con­

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