Make every day one to remember. Here’s how
Life can’t be full of back-toback fantastic moments… can it? A hit new book claims that actually, yes it can – and it’s easier to achieve than you think.
#MAKINGMEMORIES IS ONE of Instagram’s most popular hashtags, with six million posts and counting. Adverts, from Don Draper’s ‘Kodak carousel’ presentation in Mad Men to the John Lewis annual Christmas weep-fest, rely on invoking the precious quality of memorable moments. But – cued by the sentimental imagery of ads, film and TV – we tend to assume that the moments we’ll remember forever happen only on special occasions: sunshine holidays, snowy Christmas mornings, heart-tugging weddings, proud graduations… it seldom occurs to us that we might have some control over the memorable moments in our lives; that we can turn an ordinary Sunday afternoon into something we’ll always recall.
And because we mistakenly assume that these moments just happen to us, we’re missing out on the chance to proactively create more of them. Or at least, that’s the conclusion of Dan and Chip Heath, the US-based brothers whose popular sociology books Switch and Decisive have kept them on the bestseller
‘Once we understand what creates these defining moments, it gives us the ability to make more of them’