Make ev­ery day one to re­mem­ber. Here’s how

Life can’t be full of back-to­back fan­tas­tic mo­ments… can it? A hit new book claims that ac­tu­ally, yes it can – and it’s eas­ier to achieve than you think.

The Sunday Telegraph - Stella - - CONTENTS - By Flic Everett

#MAKINGMEMORIES IS ONE of In­sta­gram’s most pop­u­lar hash­tags, with six mil­lion posts and count­ing. Ad­verts, from Don Draper’s ‘Ko­dak carousel’ pre­sen­ta­tion in Mad Men to the John Lewis an­nual Christ­mas weep-fest, rely on in­vok­ing the pre­cious qual­ity of mem­o­rable mo­ments. But – cued by the sen­ti­men­tal im­agery of ads, film and TV – we tend to as­sume that the mo­ments we’ll re­mem­ber for­ever hap­pen only on spe­cial oc­ca­sions: sun­shine hol­i­days, snowy Christ­mas morn­ings, heart-tug­ging wed­dings, proud grad­u­a­tions… it sel­dom oc­curs to us that we might have some con­trol over the mem­o­rable mo­ments in our lives; that we can turn an or­di­nary Sun­day af­ter­noon into some­thing we’ll al­ways re­call.

And be­cause we mis­tak­enly as­sume that these mo­ments just hap­pen to us, we’re miss­ing out on the chance to proac­tively cre­ate more of them. Or at least, that’s the con­clu­sion of Dan and Chip Heath, the US-based broth­ers whose pop­u­lar so­ci­ol­ogy books Switch and De­ci­sive have kept them on the best­seller

‘Once we un­der­stand what cre­ates these defin­ing mo­ments, it gives us the abil­ity to make more of them’

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