The science of date dressing: Lee Kynaston shares his tips
Hoping for dating success this Wednesday? Then apply a little science…
With Valentine’s Day just around the corner, your thoughts are no doubt turning towards that impending ‘hot date’. And whether it’s with someone you recently met or a long-term partner, chances are you’ll want to appear irresistible.
While charm, wit and smooth chat-up lines might help, a scientifically proven style and grooming strategy can maximise your chances, too.
First off, grow a little facial hair. A raft of recent studies have shown that women find men more attractive with a little face furniture (stubble for a casual fling, apparently; a full beard if it’s a serious relationship they’re after).
Getting your pants right is important too, with a YouGov survey revealing that most women prefer men in tightfitting boxer trunks – a style only 25 per cent of us actually wear. Opt for stretch cotton to get the correct fit.
And then there’s how you smell. Much has been made about the aphrodisiac qualities of hedione, an ingredient found in fragrances such as Dior’s Eau Sauvage, which stimulates the area of the female brain that releases sex hormones. But scents containing vanilla are your allies, too. A note used to give fragrances that almostedible ‘nuzzle factor’, vanilla has been shown to be arousing to both men and women, meaning every whiff is a win/win.
Finally, choose your colours carefully. Researchers at the University of Rochester in the US have discovered that men who wear red tend to be seen as more attractive and desirable. If this seems a little calculated, bear in mind that ‘trooping the colour’ is something frequently seen in the animal kingdom. And we have it easy. All we have to do is slip on a cashmere sweater: male ostriches have to turn the skin on their legs bright red in order to grab the attention of a mate.
Researchers have discovered that men who wear red tend to be seen as more desirable