The Meghan ef­fect

From fresh-faced freck­les to a dewy glow, has the Duchess of Sus­sex been in­flu­enc­ing your look with­out you even real­is­ing? By So­nia Haria

The Sunday Telegraph - Stella - - SMART BEAUTY -

WHEN THE DUKE and Duchess of Sus­sex mar­ried ear­lier this year, one of the big­gest talk­ing points was Meghan’s pared-back ap­proach to make-up. Bar what looked like a few in­di­vid­ual false eye­lashes, a soft blush on her cheeks and a coral-nude lip­stick, she let her glow­ing skin take cen­tre stage. And it’s a look that has sub­tly been in­flu­enc­ing our make-up bags ever since.

If last year was all about heavy con­tour­ing à la Kar­dashian, the Meghan ef­fect means that we’re no longer cov­er­ing up. Her smat­ter­ing of freck­les sparked a nat­u­ral­com­plex­ion frenzy: Pin­ter­est, for in­stance, has seen a 35 per cent in­crease in searches for ‘freck­les’ since the royal wed­ding.

At the re­cent fash­ion shows, there was a healthy serv­ing of faux freck­les (most beau­ti­fully at Paul & Joe and Bran­don Maxwell, pic­tured above). While we’re not sug­gest­ing you draw them on, it’s good news for the nat­u­rally freckly among us – in 2018, you need only a sheer CC cream.

For that nat­u­ral lit-from-within glow that is Meghan’s trade­mark, there are lots of new sheer cov­er­age­foun­da­tion for­mu­las on the mar­ket. Chanel’s CC cream im­parts enough gutsy cov­er­age to even out your com­plex­ion, but isn’t cakey.

There’s also been a resur­gence in the use of in­di­vid­ual lashes since Meghan’s been on the scene. No longer a naff ne­ces­sity for D-lis­ters on re­al­ity shows, if done well they can in­stantly make you look more pulled-to­gether. If you book in for semi-per­ma­nent lashes, don’t be tempted to go too curly or too long – ask for the most nat­u­ral-look­ing fit for your eye shape. In Lon­don, Daxita Vaghela at the Ather­ton Cox sa­lon is the most re­li­able pair of hands (and she’s ru­moured to have ap­plied lashes for Meghan, too).

If that’s not your thing, try the LVL treat­ment, which lifts your own lashes from the root and tints them. It lasts about six weeks and you can book a treat­ment at home through Blow Ltd. It’d be a good ser­vice for the Duchess to try, in fact, as she jets off to­mor­row for her much an­tic­i­pated two-week tour of Aus­tralia, Fiji, Tonga and New Zealand.

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