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The Qiviut Jacket made with arc­tic musk ox fi­bres

The Wharf - - Front Page -

With au­tumn in full swing and win­ter fast ap­proach­ing, The Wharf has teamed up with lux­ury out­er­wear brand QIVIUT & CO to pro­vide the ultimate so­lu­tion to your win­ter wardrobe woes.

QIVIUT & CO is the brand re­spon­si­ble for set­ting a new standard in lux­ury out­er­wear. Quickly gain­ing both no­to­ri­ety and ac­claim, QIVIUT & CO is re­spon­si­ble for in­tro­duc­ing eth­i­cal fi­bre from the arc­tic musk ox into the lux­ury fash­ion arena.

The brand’s flag­ship prod­uct, The Qiviut Jacket, is made with fi­bre from the arc­tic musk ox, an ex­tremely scarce mam­mal that sur­vived the Ice Age and is to­day found in only three of the harsh­est cli­mates on the planet – Alaska, north­ern Canada and Green­land. The Qiviut Jacket uses the an­i­mal’s outer hair, which has pro­tected it for mil­len­nia, for un­sur­passed in­su­la­tion and the amaz­ingly soft un­der hair, known as “qiviut” (KIV-ee-ute) for its knit­ted trim.

It’s a com­bi­na­tion of form and func­tion that has never be­fore been at­tempted with musk ox fi­bre.

Softer than cash­mere and eight times warmer than wool, the gun­metal grey jacket is wa­ter-re­sis­tant and in­su­lated with a mix­ture of qiviut, musk ox guard hair and Ther­mo­lite Pro™. Trimmed with a knit­ted mix­ture of Green­land qiviut, al­paca and su­perfine merino wool, the jacket is in­cred­i­bly warm, soft and ver­sa­tile. With its slim pro­file and un­sur­passed in­su­la­tion qual­i­ties, it is abun­dantly su­pe­rior to its feather and syn­thetic-filled con­tem­po­raries. The ad­di­tion of the de­tach­able in­su­lated hood, arc­tic col­lar and wind baf­fle hood trim make it eas­ily adapt­able to all so­cial sit­u­a­tions and weather con­di­tions.

From the city to the slopes, The Qiviut Jacket is the smart choice for the re­fined men and women of the world and we have one to give away.

For a chance to win this gen­der-neu­tral lim­ited edi­tion jacket, worth £975, just an­swer this sim­ple ques­tion: What rare mam­mal does qiviut come from? a. Arc­tic musk ox b. Sheep c. Goat ■ To sub­mit your en­try on­line, go to

qivi­u­tandco.com/wharf. Terms and con­di­tions ap­ply. QIVIUT & CO has em­barked on a sub­stan­tial yet im­pelling jour­ney. The brand’s de­but ac­ces­sory line will launch later this month. To find out more about the brand go to qivi­u­tandco.com.

The Qiviut Jacket uses arc­tic musk ox fi­bres in its in­su­la­tion

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