Com­bin­ing art with a pent­house launch

Telford’s step be­yond beige makes it all the more mem­o­rable

The Wharf - - News - Jon Massey

For me it’s fan­tas­tic, I’ve cre­ated my­self a bril­liant art gallery on the 25th floor – how unique is that?” said painter and an­tiques ex­pert David Harper at the launch of Telford Homes’ Pent­house Col­lec­tion last week.

Vi­brant of trouser, broad of grin and easy of man­ner, it’s clear why he’s be­come a reg­u­lar on the likes of Bar­gain Hunt and Cash In The

Attic. He’s also an in­spired choice for Telford, which has, for the first time, gone off-piste with its mar­ket­ing in try­ing an artis­tic col­lab­o­ra­tion.

One of the two re­main­ing pent­houses at Hori­zons on the Isle Of Dogs is dressed in the tra­di­tional neu­tral tones. Soft fur­nish­ings that of­fer lit­tle chal­lenge to the eye or mind (al­though the buyer does at least get to keep them for the £1,475mil­lion price tag).

But the other tower-top prop­erty has been left bare but for David’s art and a cou­ple of sculp­tures he’s picked to go with it. Like him, it’s bright, fresh and mem­o­rable.

“I think it’s very dif­fer­ent and my pieces work re­ally well in a con­tem­po­rary set­ting like this.” he said.

“The col­lab­o­ra­tion makes the room look big­ger with­out fill­ing it with fur­ni­ture, gives peo­ple an idea of where paint­ings can go and just makes peo­ple re­alise all they need to do is throw in a cou­ple of so­fas, a cou­ple of ta­bles and they’re in. I’d love to do more – it’s been re­ally suc­cess­ful, you can sense it.

“Peo­ple like it and I also think as a pro­ject it’s rather nice be­cause you can come along purely as an art ex­hi­bi­tion and not feel you’re going to be sold an apart­ment and vice versa. I think it gives it a re­laxed feel and cre­ates a nice at­mos­phere.”

The col­lec­tion in­cludes a last prop­erty at Strat­ford Cen­tral, eight homes at Man­hat­tan Plaza that are about to come onto the market and the pair at Hori­zons.

While the lat­ter may be unashamedly mid-market for apart­ments on top of tow­ers, canny buy­ers will likely recog­nise the im­pres­sive value de­liv­ered by a su­perb lo­ca­tion (within walk­ing dis­tance of Ca­nary Wharf ) and en­dur­ing views across the Thames as well as all the usual lux­u­ries.

The river­side lo­ca­tion will be es­pe­cially prized in an area where even im­prob­a­bly small plots can turn to tow­ers with­out much warn­ing.

Telford sales and mar­ket­ing direc­tor David Camp­bell said: “The Pent­house Col­lec­tion show­cases the pin­na­cle of our port­fo­lio and what it has to of­fer our most dis­cern­ing buy­ers.

“We be­lieve each of our pent­houses will pro­vide res­i­dents with the very best of lux­u­ri­ous con­tem­po­rary Lon­don liv­ing, with spec­tac­u­lar views across the cap­i­tal in­clud­ing both Ca­nary Wharf and Strat­ford-two of the most ex­cit­ing and cul­tur­ally rich ar­eas in Lon­don right now.

“We were de­lighted to com­bine the event with an ex­hi­bi­tion of dra­matic con­tem­po­rary art by David, whose work bril­liantly brings to life the ex­cit­ing ur­ban essence we try to cap­ture in each of our care­fully de­signed pent­houses.”

By keep­ing artis­tic com­pany, Telford have gone some dis­tance in mak­ing sure its prop­er­ties stand out from the crowd.

Prop­er­ties in The Pent­house Col­lec­tion start at £1mil­lion for a home at Man­hat­tan Plaza. Go to telford­homes.lon­don or call 020 3432 0485 for more de­tails.

It’s very dif­fer­ent and my pieces work re­ally well in a con­tem­po­rary set­ting like this Artist David Harper

MATT GRAYSON

Strat­ford Cen­tral

Man­hat­tan Plaza

Hori­zons

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