Combining art with a penthouse launch
Telford’s step beyond beige makes it all the more memorable
For me it’s fantastic, I’ve created myself a brilliant art gallery on the 25th floor – how unique is that?” said painter and antiques expert David Harper at the launch of Telford Homes’ Penthouse Collection last week.
Vibrant of trouser, broad of grin and easy of manner, it’s clear why he’s become a regular on the likes of Bargain Hunt and Cash In The
Attic. He’s also an inspired choice for Telford, which has, for the first time, gone off-piste with its marketing in trying an artistic collaboration.
One of the two remaining penthouses at Horizons on the Isle Of Dogs is dressed in the traditional neutral tones. Soft furnishings that offer little challenge to the eye or mind (although the buyer does at least get to keep them for the £1,475million price tag).
But the other tower-top property has been left bare but for David’s art and a couple of sculptures he’s picked to go with it. Like him, it’s bright, fresh and memorable.
“I think it’s very different and my pieces work really well in a contemporary setting like this.” he said.
“The collaboration makes the room look bigger without filling it with furniture, gives people an idea of where paintings can go and just makes people realise all they need to do is throw in a couple of sofas, a couple of tables and they’re in. I’d love to do more – it’s been really successful, you can sense it.
“People like it and I also think as a project it’s rather nice because you can come along purely as an art exhibition and not feel you’re going to be sold an apartment and vice versa. I think it gives it a relaxed feel and creates a nice atmosphere.”
The collection includes a last property at Stratford Central, eight homes at Manhattan Plaza that are about to come onto the market and the pair at Horizons.
While the latter may be unashamedly mid-market for apartments on top of towers, canny buyers will likely recognise the impressive value delivered by a superb location (within walking distance of Canary Wharf ) and enduring views across the Thames as well as all the usual luxuries.
The riverside location will be especially prized in an area where even improbably small plots can turn to towers without much warning.
Telford sales and marketing director David Campbell said: “The Penthouse Collection showcases the pinnacle of our portfolio and what it has to offer our most discerning buyers.
“We believe each of our penthouses will provide residents with the very best of luxurious contemporary London living, with spectacular views across the capital including both Canary Wharf and Stratford-two of the most exciting and culturally rich areas in London right now.
“We were delighted to combine the event with an exhibition of dramatic contemporary art by David, whose work brilliantly brings to life the exciting urban essence we try to capture in each of our carefully designed penthouses.”
By keeping artistic company, Telford have gone some distance in making sure its properties stand out from the crowd.
Properties in The Penthouse Collection start at £1million for a home at Manhattan Plaza. Go to telfordhomes.london or call 020 3432 0485 for more details.
It’s very different and my pieces work really well in a contemporary setting like this Artist David Harper