Door to door

Why startup for de­liv­er­ies needs no ware­house

The Wharf - - Front Page -

Time is an in­creas­ingly valu­able com­mod­ity. And in a world where shop­pers loathe com­ing home to a missed de­liv­ery card, An­drew Muk­er­jee wants to be king.

He has launched his as­sault on the sec­tor from of­fices in Shored­itch and his plan is sim­ple – to of­fer the best de­liv­ery ser­vice in the world.

His weapon of mass dis­tri­bu­tion is Brisqq – an on­line plat­form that con­nects crowd­sourced de­liv­ery driv­ers to re­tail­ers and guar­an­tees to have items de­liv­ered within a cho­sen one hour time slot.

“Like Uber we are a con­nec­tor,“said An­drew who came up with the idea while work­ing as an in­vest­ment banker for BNP Paribas and Arma Part­ners.

“I re­alised there was some­thing bro­ken in lo­gis­tics and thought there must be a way to lever­age soft­ware to im­prove the ser­vice.

“Lo­gis­tics had been a bit left be­hind and seen as old school – re­tail­ers saw it as a means to an end. But now in­creas­ingly they see it as es­sen­tial.”

And so do shop­pers. A re­cent sur­vey of 1,000 Lon­don­ers, com­mis­sioned by Brisqq, found 96% felt pro­vid­ing de­liv­ery in an ex­act time slot de­ter­mined who they shopped with, while 89% said who pro­vided the de­liv­ery ser­vice was a de­cid­ing fac­tor in their pur­chase.

Two thirds said time slots given by com­pa­nies were too vague and more than half wanted de­liv­ery within an hour of their re­quested time.

With Brisqq, re­tail­ers choose be­tween a plug-in for their web­site or a cus­tomised ser­vice.

Con­sumers get a link to their phones and can track their de­liv­er­ies live on a map – mean­ing they can make sure they’re home to re­ceive their parcels.

So far, 400 re­tail­ers in Lon­don have signed up, in­clud­ing big brands such as fash­ion la­bels Nee­dle & Thread, Agnes B and florist Jane Packer.

Brisqq currently deals with 10,000 trans­ac­tions a month and has a 90% suc­cess rate in meet­ing it’s de­liv­ery prom­ise.

An­drew said at the rapid pace his firm was grow­ing, trans­ac­tions would have quadru­pled by the end of next year.

So how does it work? A set of al­go­rithms are the key piece of the puz­zle. They se­lect driv­ers based on their lo­ca­tion, suit­abil­ity, re­li­a­bil­ity and rat­ing. A biker, for ex­am­ple, won’t be cho­sen to de­liver an arm­chair.

Couri­ers sim­ply down­load the app, log in when­ever they are free to work and are paid au­to­mat­i­cally through the sys­tem.

An­drew said at first re­tail­ers baulked at the idea of stu­dents be­ing trusted with de­liv­er­ies of de­signer goods but have now em­braced his “non-uni­formed de­liv­ery ser­vice”.

“It is a self gov­ern­ing sys­tem,” said the 27-yearold. “There are two rat­ings mech­a­nisms, one to rate the de­liv­ery and one to rate the courier on things such as how fast and good they are.

“The bet­ter ser­vice the

We want to be the most op­ti­mised, lo­calised lo­gis­tics sys­tem in the world An­drew Muk­er­jee of Brisqq

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