Door to door
Why startup for deliveries needs no warehouse
Time is an increasingly valuable commodity. And in a world where shoppers loathe coming home to a missed delivery card, Andrew Mukerjee wants to be king.
He has launched his assault on the sector from offices in Shoreditch and his plan is simple – to offer the best delivery service in the world.
His weapon of mass distribution is Brisqq – an online platform that connects crowdsourced delivery drivers to retailers and guarantees to have items delivered within a chosen one hour time slot.
“Like Uber we are a connector,“said Andrew who came up with the idea while working as an investment banker for BNP Paribas and Arma Partners.
“I realised there was something broken in logistics and thought there must be a way to leverage software to improve the service.
“Logistics had been a bit left behind and seen as old school – retailers saw it as a means to an end. But now increasingly they see it as essential.”
And so do shoppers. A recent survey of 1,000 Londoners, commissioned by Brisqq, found 96% felt providing delivery in an exact time slot determined who they shopped with, while 89% said who provided the delivery service was a deciding factor in their purchase.
Two thirds said time slots given by companies were too vague and more than half wanted delivery within an hour of their requested time.
With Brisqq, retailers choose between a plug-in for their website or a customised service.
Consumers get a link to their phones and can track their deliveries live on a map – meaning they can make sure they’re home to receive their parcels.
So far, 400 retailers in London have signed up, including big brands such as fashion labels Needle & Thread, Agnes B and florist Jane Packer.
Brisqq currently deals with 10,000 transactions a month and has a 90% success rate in meeting it’s delivery promise.
Andrew said at the rapid pace his firm was growing, transactions would have quadrupled by the end of next year.
So how does it work? A set of algorithms are the key piece of the puzzle. They select drivers based on their location, suitability, reliability and rating. A biker, for example, won’t be chosen to deliver an armchair.
Couriers simply download the app, log in whenever they are free to work and are paid automatically through the system.
Andrew said at first retailers baulked at the idea of students being trusted with deliveries of designer goods but have now embraced his “non-uniformed delivery service”.
“It is a self governing system,” said the 27-yearold. “There are two ratings mechanisms, one to rate the delivery and one to rate the courier on things such as how fast and good they are.
“The better service the
We want to be the most optimised, localised logistics system in the world Andrew Mukerjee of Brisqq