Tech­nol­ogy helps dairy farm­ers

The Wokingham Paper - - BUSINESS -

A TECH­NOL­OGY com­pany said it is help­ing dairy farm­ing come into the 21st cen­tury.

Fu­jitsu, which has of­fices in Brack­nell, was re­spond­ing to a sur­vey by McDon­ald’s, which dis­cov­ered that 61% of farm­ers be­lieve tech­nol­ogy will have an impact on their busi­ness over the next five years.

James May­nard, Of­fer­ing Man­age­ment Di­rec­tor - Global IoT & In­no­va­tion at Fu­jitsu, said: “Ac­cess to dig­i­tal and tech­nol­ogy skills has the po­ten­tial to rev­o­lu­tionise the way we ap­proach agri­cul­ture and en­sure high qual­ity and re­duced over­head costs.

“While farm­ing and high-end tech­nol­ogy are some­times not as­so­ci­ated with one an­other, it is en­cour­ag­ing to see the in­dus­try adopt new tech­nolo­gies to be­come an in­te­grated part of their day-to­day ac­tiv­i­ties.”

As part of this, the com­pany has de­vel­oped Con­nected Cow: tech­nol­ogy that de­tects be­havioural changes in cows that can im­prove prof­itabil­ity of milk pro­duc­tion by 0.97p /litre.

“Bri­tish farm­ing is fac­ing a num­ber of chal­lenges; un­der­stand­ing how tech­nol­ogy can be ap­plied to em­power farm­ers to achieve bet­ter re­sults is a vi­tal step to­wards en­sur­ing UK farm­ing thrives,” Mr May­nard added.

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.