Firm cel­e­brates suc­cess with Sun­day Times Tech Track 100

The Wokingham Paper - - BUSINESS - By JOHN WAKE­FIELD

A WOK­ING­HAM com­pany is cel­e­brat­ing af­ter be­ing listed in a pres­ti­gious Top 100 for the sec­ond year in a row.

CitNOW wsa ranked as the 59th fastest-grow­ing tech com­pany in Bri­tain in this year’s Sun­day Times His­cox Tech Track 100 list.

The com­pany, which is based in Molly Mil­lars Lane, pro­ducs video prod­ucts for cars and ve­hi­cles.

Its list­ing is based on the pre­vi­ous three years of trad­ing, and the com­pany said that its rank­ing shows that the in­creas­ing reach of video within the global au­to­mo­tive retail in­dus­try is go­ing from strength-to-strength.

Alis­tair Hors­burgh, CEO of CitNOW, said: “As a busi­ness, we con­tinue to es­tab­lish our role through trans­parency and trust, and by de­liv­er­ing gen­uine ben­e­fits for our users and their cus­tomers.

“To reap­pear in the Sun­day

Times His­cox Tech Track is tes­ta­ment to the rel­e­vance of video to the au­to­mo­tive in­dus­try, and its res­o­nance with the con­sumer.

“The fact our cus­tomers con­tinue to en­gage with video cre­atively and ef­fec­tively puts CitNOW in an ex­cel­lent po­si­tion to de­liver our am­bi­tious tar­gets for the com­ing year.”

In re­cent years CitNOW has reached 94 of the top 100 ve­hi­cle re­tail­ers ac­cord­ing to trade bi­ble Au­to­mo­tive Man­age­ment.

It is now used by 36 mo­tor manufacturers across Europe, Aus­tralia, the Far East and the US, and the ac­cel­er­a­tion has con­tin­ued apace.

Mr Hors­burgh added: “It has been, and con­tin­ues to be, in­spir­ing to work with cus­tomers of such global im­por­tance and to take a lead on video es­tab­lish­ment of CitNOW in im­por­tant new mar­kets across the globe.

“This re­flects the univer­sally pos­i­tive re­sponse to the in­tro­duc­tion of video tech­nol­ogy to au­to­mo­tive sales and the af­ter­mar­ket.”

And the good news con­tin­ues for the com­pany: CitNOW said it is pro­jected to con­tinue its up­ward tra­jec­tory as the au­to­mo­tive trade across the world em­braces the ben­e­fit of us­ing video to com­mu­ni­cate with con­sumers.

Its re­cent con­sumer re­search high­lighted that four in five buy­ers would be re­cep­tive to per­son­alised video pre­sen­ta­tions of their next car pur­chase, and that 20 per cent of the sur­vey sam­pled had ex­pe­ri­enced per­son­alised video when buy­ing their most re­cent car.

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