Dis­count card for shop­pers to boost town cen­tre trade

The Wokingham Paper - - BUSINESS - By PHIL CREIGHTON

A NEW scheme will help boost trade in Wok­ing­ham’s town cen­tre – and save shop­pers money into the bar­gain.

Peo­ple sign­ing up to the Wok­ing­ham Com­mu­nity Card will be sup­port­ing lo­cal busi­nesses and char­i­ties. To take part, they pay a monthly £2 sub­scrip­tion or £20 for the whole year.

Or­gan­is­ers said that for less than the price of a cup of cof­fee, res­i­dents can be­come mem­bers of the scheme and then save money while shop­ping in the town cen­tre.

And the scheme will also do­nate 10% of is profit back into the lo­cal com­mu­nity.

So far, 18 re­tail­ers have signed up to the scheme in­clud­ing Ste­fan’s Butch­ers, Strange The Jewellers and Heidi Av­ery.

Es­tate agent David Cliff in Peach Street is of­fer­ing a £150 char­ity do­na­tion for cus­tomers suc­cess­fully buy­ing or rent­ing a home with them, while Bar 56 in Rose Street of­fers a lunchtime dis­count of 15% with the card.

The scheme has been set up by Kevin Richards (pic­tured), who has been a res­i­dent of Wok­ing­ham for more than 35 years.

“I’ve been a res­i­dent here since I was nine. It used to be a vi­brant mar­ket town, but there’s less peo­ple go­ing to Wok­ing­ham to do shop­ping,” he ex­plained.

“Peo­ple are choos­ing to go else­where rather than shop in the town cen­tre, so I wanted to help and to help cre­ate Wok­ing­ham’s com­mu­nity.

“As a res­i­dent you get ben­e­fits in the sav­ings, the re­tail­ers gain be­cause they get more foot­fall and 10% each year will go to lo­cal char­i­ties.”

And Mr Richards said that th­ese good causes will be voted on by users of its Face­book group.

The cards were launched last week and al­ready peo­ple are re­port­ing on sav­ings.

“One of its cus­tomers said that they had saved £6.96 in just three shops.

“We’ve been get­ting a con­stant trickle of sign-ups, it’s a con­stant daily flow which we hope will start to grow.”

And although sign-ups are by the com­pany’s web­site, it will be pos­si­ble to get a dis­count card without go­ing on­line.

“We know not ev­ery­one likes pur­chas­ing things on­line, so call our helpline and we can work with you on cash or cheque.”

For more de­tails, log on to www.wok­ing­ham­com­mu­ni­ty­card.co.uk or call

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