Biz growth help from PR ex­pert

The Wokingham Paper - - BUSINESS -

A FOR­MER news­pa­per ed­i­tor is help­ing lo­cal busi­nesses to grow af­ter launch­ing a new pub­lic re­la­tions com­pany.

Adam Smith, 46, from Barkham, edited The Wok­ing­ham Times for five years be­fore go­ing on to work for sev­eral na­tional news­pa­per ti­tles.

He has now launched Topline PR Ltd, a bou­tique pub­lic re­la­tions agency that works hand-in-hand with busi­nesses to get their voice heard by a wider au­di­ence.

The firm is fo­cused on get­ting ed­i­to­rial cov­er­age and pro­vid­ing so­cial me­dia man­age­ment for com­pa­nies look­ing to ex­pand their client base.

“Our ap­proach to PR com­bines the tra­di­tional and the mod­ern – a good story still sells but it’s who you sell it to that’s changed. Print pub­li­ca­tions re­main im­por­tant, but on­line and so­cial plat­forms are now a cru­cial part of any cam­paign,” said Adam.

“Our ex­pe­ri­ence with print, on­line and so­cial me­dia means we help you flour­ish across all three plat­forms.

“Any busi­ness look­ing to at­tract new clients and in­crease rev­enues can ben­e­fit from PR. We’re here to shout about your busi­ness no mat­ter how big or small you are.

“We don’t be­lieve in a one size fits all strat­egy, so we will cre­ate a be­spoke cam­paign plan that works for you.

“Suc­cess­ful PR is not nec­es­sar­ily about flow­ery prose – your mes­sage needs to be writ­ten to suit the pub­li­ca­tion it’s aimed at to cre­ate a path of least re­sis­tance to pub­li­ca­tion.”

For more de­tails, call Adam on 07543 195476, or visit www. toplinepr.co.uk

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