EBS Rac­ing

Total 911 - - Ebs Racing - Writ­ten by chris Ran­dall Pic­tures cour­tesy EBS Rac­ing

Whether you want parts or ad­vice on your rac­ing project, EBS of­fers the com­plete so­lu­tion for cus­tomers around the world, as To­tal 911 finds out…

Be­ing in­spired by a 930 Turbo is a pretty good rea­son for start­ing a busi­ness, and that’s ex­actly what hap­pened to Jon Freis­midl. As a teenager his first sight of the car was on a Ger­man au­to­bahn, and it be­gan a life­long pas­sion for all things Ne­unelfer – one cul­mi­nat­ing in the formation of En­gine Build­ing Sup­ply some 15 years later. Bet­ter known as EBS Rac­ing, we were keen to pay him a visit at his im­pres­sive premises in Reno, Ne­vada. Once there, you find a busi­ness steeped in all things Porsche, and one that’s truly com­mit­ted to its cus­tomers. Oh yes, and there’s a diner and bar, too. We’ll come back to that.

First thing is find­ing out a bit more about the be­gin­nings of the busi­ness, and Jon is keen to ex­plain: “I’d worked in au­to­mo­tive parts be­fore, and was in­volved with things like 911 RSR restora­tions, but af­ter be­ing laid off I found my­self work­ing in con­struc­tion. All the time I was think­ing about how to get back to sell­ing 911 parts, and took the de­ci­sion to re-es­tab­lish the busi­ness from home.” That busi­ness ex­panded quickly, some­what tak­ing over his house in San Fran­cisco, so the early 1990s saw Jon make the de­ci­sion to move to Reno, where things kept on grow­ing. “We soon had to move to big­ger premises and take on more staff, but it wasn’t long be­fore we were on the move again and found our cur­rent site in 2007,” he ex­plains.

Today, EBS can sup­ply top-qual­ity parts and ex­per­tise for any Porsche, and they are see­ing a notable resur­gence of in­ter­est in the front-en­gined mod­els, but it’s clear that the 911 re­mains at the heart of what they do. Jon him­self owns a num­ber of in­ter­est­ing mod­els, from a 1973 ‘T’ that’s in the process of be­ing con­verted to RS spec­i­fi­ca­tion, to a 1999 996 for which his skilled team are de­vel­op­ing a 3.9-litre en­gine con­ver­sion. It’s that lat­ter car that gives a clue to an­other ex­cit­ing as­pect of the EBS busi­ness, but first things first, and that’s dis­cov­er­ing that the sup­ply of OEM and qual­ity af­ter­mar­ket com­po­nents con­tin­ues to form an im­por­tant part of what this com­pany is all about.

Be­ing quite pos­si­bly the largest sup­pli­ers of 911 pis­tons and cylin­ders in the world is im­pres­sive enough, but it turns out that there’s rather more to it than that. “Just sell­ing parts is easy, but it’s our spe­cial­ist skills and ex­pe­ri­ence that make us dif­fer­ent” says Jon. “We have a real, deep-rooted ex­per­tise that means our cus­tomers have con­fi­dence in us, which means we can build a strong re­la­tion­ship with them, and en­sure they have ev­ery­thing they need to un­der­take a job.” So how does that trans­late in prac­tice? Well, for one thing it’s led to EBS de­vel­op­ing a range of en­gine and trans­mis­sion re­build kits: com­plete pack­ages where the cus­tomer knows that not only will ev­ery­thing they need be there – in­clud­ing any spe­cial tools if nec­es­sary – but that there’s also com­plete trans­parency when it comes to cost.

That lat­ter point is an im­por­tant one, as the com­pany say they have seen a no­tice­able shift

in re­cent years. The rise in val­ues of Porsche cars means cus­tomers are will­ing to spend money, but only on parts of the high­est qual­ity, so con­fi­dence that they’ve come to the right place is cru­cial. Talk of cus­tomer de­mand brings us neatly to the other side of the busi­ness – up­grades and motorsport builds.

Here, Jon and his team can re­ally de­ploy all of that ex­per­tise and en­thu­si­asm, plan­ning and dis­cussing ev­ery as­pect of a project so that the cus­tomer knows they’re get­ting the very best so­lu­tion, one that will use the very best parts for the job, and it’s some­thing the com­pany prides it­self on. If you want a 911 for fast-road or oc­ca­sional track use, or to go from com­pet­i­tive rac­ing to ral­ly­ing,

EBS can sup­ply ev­ery­thing you’re go­ing to need. Whether that’s just a chat and some ad­vice, or spe­cial com­po­nents – pis­tons man­u­fac­tured to the com­pany’s own spec­i­fi­ca­tion, for ex­am­ple – this is very much a one-stop shop that en­ables an owner to bring their dream project to fruition. As if all of that isn’t enough, there’s an­other equally fas­ci­nat­ing string to the EBS bow. They also of­fer the full range of ma­chine shop ser­vices, some­thing that makes them dif­fer­ent from their com­peti­tors. Jon ex­plains, “It’s an­other way of show­ing peo­ple that we’re not just about sell­ing parts, and no mat­ter what the job, we can take it on.”

The work can in­clude ac­cu­rate mea­sure­ment of com­po­nents and then ma­chin­ing or re­build­ing, ei­ther to fac­tory tol­er­ances, or to a spec­i­fi­ca­tion suit­able for motorsport. Re­con­di­tion­ing the cylin­ders for air­cooled en­gines has be­come an­other grow­ing part of the busi­ness. “Cus­tomers send them in, and we can un­der­take ev­ery­thing from re-bores to re-fin­ish­ing the Nikasil lin­ings.” It’s a hugely im­pres­sive op­er­a­tion, mak­ing it easy to see why the ex­per­tise of EBS is in de­mand from 911 own­ers across the globe. Although our dis­cus­sion with Jon is nearly over, there’s just enough time to ask him about that diner, a ques­tion that brings a chuckle from the af­fa­ble founder.

“It’s a tra­di­tion in Ger­many to re­lax a bit on a Fri­day, so we thought we’d bring a slice of that to Ne­vada. It’s a great op­por­tu­nity for cus­tomers and en­thu­si­asts to come to­gether to talk all things Porsche, and what bet­ter way to do that than to in­vite them to the shop for burg­ers or spaghetti and meat­balls! Ac­com­pa­nied by a few beers or so­das it’s a great at­mos­phere, and when a cus­tomer rings me up to dis­cuss a project I can say sure, come over and we’ll cook lunch for you at the same time,” Jon ex­plains.

Un­for­tu­nately we didn’t get a chance to sam­ple the fa­mous Amer­i­can hos­pi­tal­ity, but our visit was a fas­ci­nat­ing op­por­tu­nity to find out more about this tal­ented and en­thu­si­as­tic busi­ness – one that Jon Freis­midl and his team are rightly proud of. It’s been more than 40 years since that first sight­ing of the mighty 911 Turbo, but visit EBS today and you’ll soon see that it’s never been for­got­ten.

“We have a real, deep-rooted ex­per­tise that means our cus­tomers have con­fi­dence in us, so we can build a strong re­la­tion­ship with them”

Jon Freis­midl’s busi­ness has been op­er­at­ing out of Reno, Ne­vada since 1993

EBS doesn’t just sell car parts, un­der­tak­ing re-bores and re­fin­ish­ing of nikasil lin­ings, as well as prep­ping race cars

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