Fur­ther in­vest­ment for Porsche in AI

Is­raeli start-up to get fund­ing from Porsche Dig­i­tal

Total 911 - - Update -

Porsche Dig­i­tal has pur­chased a mi­nor­ity stake in Is­raeli start-up An­a­gog. The start-up spe­cialises in de­vel­op­ing ar­ti­fi­cial in­tel­li­gence in the con­text of mo­bil­ity, which will add to new fea­tures cur­rently be­ing rolled out at pro­duc­tion plants in Zuf­fen­hausen and Leipzig. Soft­ware pro­grammed and patented by An­a­gog al­lows com­pa­nies to bet­ter un­der­stand and an­tic­i­pate cus­tomer be­hav­iour in cer­tain sit­u­a­tions.

With this in­vest­ment, Porsche says it is “con­tin­u­ing to drive dig­i­tal trans­for­ma­tion, and as a re­sult can now de­velop and of­fer con­textbased and per­son­alised ser­vices to its cus­tomers”.

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