Col­wyn Bay Mo­tor­cy­cles


The mo­tor­cy­cle world is quite a small one and it’s al­ways nice to catch up with old friends. My re­la­tion­ship with Col­wyn Bay Mo­tor­cy­cles came about af­ter a chat with old friend Ian Smart. I have known the Smart fam­ily for many years through my as­so­ci­a­tion with the tri­als world. The phone call to say that they had been awarded the Mon­tesa deal­er­ship was most wel­come, and a good ex­cuse to have a day out in north Wales.

The ma­jor­ity of mo­tor­cy­cle shops start through some­one’s pas­sion for mo­tor­cy­cle sport, and Col­wyn Bay Mo­tor­cy­cles is no dif­fer­ent. Es­tab­lished in 1978 by Jeff Pritchard it was his en­joy­ment of rid­ing in en­duros and off-road mo­tor­cy­cling that made him look at the re­tail side of the sport. He ac­tively com­peted dur­ing the seven­ties and eight­ies and ini­tially set up a small unit sell­ing Honda mo­tor­cy­cles on Abergele Road, Col­wyn Bay, which was the first home of Col­wyn Bay Mo­tor­cy­cles.


Jeff soon gained a rep­u­ta­tion for pro­vid­ing good ad­vice and ser­vice, and over the next few years the busi­ness would grow at a steady rate, with his wife Maria look­ing af­ter the ac­counts and his son Justin join­ing the busi­ness when he be­came six­teen. As with any grow­ing busi­ness en­ter­prise they sim­ply out­grew the old premises, and in 1994 he moved to the Old Laun­dry, which is where they are now based, in Col­wyn Bay. With the ex­pan­sion came a multi-fran­chise deal­er­ship of­fer­ing Honda, KTM, Laverda, Ca­giva, BMW, Moto-Guzzi, Royal En­field, Peu­geot, and MV Agusta.


Jeff ’s Daugh­ter, Natalie, moved back to the busi­ness five years ago, and she and Justin are now man­ag­ing the busi­ness day to day. The whole struc­ture has been scaled down and the com­pany now spe­cialises in Honda with on-road, off-road and ATV fran­chises as well as KTM on- and off-road bikes. Ear­lier this year the deal­er­ship iden­ti­fied that tri­als rid­ing was an area where they could see a po­ten­tial growth in sales. In June 2016 they were de­lighted to be awarded the Mon­tesa fran­chise. The com­pany cel­e­brated by tak­ing their staff to Inch Per­fect to hone their skills!


The Mon­tesa brand was formed off the back of the firmly es­tab­lished Honda deal­er­ship and has been well re­ceived. There are many cus­tomers in­volved in the sport in this area, and tri­als rid­ing has a de­cent fol­low­ing. Work­ing in sales is long-time tri­als rider Ian Smart along­side Jeff ’s son Justin Pritchard and Steve Evans. Ian was a reg­u­lar com­peti­tor through­out the nineties on the Na­tional and Cen­tre tri­als scene, which is where he met his wife Rachel, nee Buck­ley. Rachel had grown up rid­ing in Kick­start and School Boy events and she com­peted in the Euro­pean Cham­pi­onship in 2001 and 2002. Their hon­ey­moon was spent at the 2000 Tri­als Des Na­tions in Spain! Both Justin and Steve have also rid­den tri­als ma­chines reg­u­larly over the years.

A full range of Mon­tesa tri­als mod­els are in stock as are all the lat­est hel­mets, cloth­ing, boots and ac­ces­sories from Hebo. With ded­i­cated tri­als staff on hand, the 37 years of mo­tor­cy­cling ex­pe­ri­ence from the fam­ily busi­ness can be passed on.


Demon­stra­tors are al­ways avail­able, and they aim to in­crease aware­ness of the brand in the lo­cal area through at­ten­dance at key events as time al­lows. An op­por­tu­nity to come and test the lat­est 2017 Mon­tesa tri­als range is be­ing or­gan­ised so please keep your eyes on the su­perb new web­site: www. col­wyn­bay­mon­

Col­wyn Bay Mo­tor­cy­cles are fully aware of how im­por­tant af­ter­sales ser­vice is to the cus­tomer, and the shop of­fers ex­cel­lent work­shop fa­cil­i­ties and a good sup­ply of parts. With a wide va­ri­ety of over 100 used mo­tor­cy­cles in stock why not come and visit the team in north Wales for a ‘brew’ and a chat.

In 1994 they moved to the Old Laun­dry, which is where they are now based, in Col­wyn Bay.

The Win­ning Team at Col­wyn Mo­tor­cy­cles Ian Smart, Justin Pritchard, Steve Evans and Natalie Pritchard.

All the Mon­tesa mod­els are in stock and ready to pur­chase.

They also have the Honda ATV fran­chise where sales and ser­vice are al­ways avail­able. 91

Honda off-road play a ma­jor part of the busi­ness. It’s a busy mod­ern work­shop.


Team Rep­sol Road ma­chin­ery. TRIAL MAG­A­ZINE

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