Oset and Belstaff — Kids’ Collection
Oset Bikes enjoyed an evening with iconic British motorcycle clothing brand Belstaff to celebrate the launch of its first collection designed for kids. The modern heritage brand has designed a fun and functional collection of unisex pieces including jackets, sweatshirts, hoodies and t-shirts aimed at 6–12 year olds. Officially launched at the Belstaff’s global flagship store in the heart of London’s historic Mayfair on New Bond Street, Oset displayed a range of its electric off-road bikes along with its custom-built café racer, with two bikes available as competition prizes to Belstaff customers.
Ian Smith, founder and CEO of Oset Bikes, said: “This is an ideal opportunity for Oset. Belstaff has an established trials heritage with many icons of the Scottish Six Day Trial sporting Belstaff, including Sammy Miller, John Lee and Gordon Jackson. Equally it is a modern, iconic brand endorsed by global A-listers including David Beckham, Ewan McGregor, Naomi Campbell and Kate Moss. As Belstaff develop its range to include kids’ styles, Oset is a natural fit with our own trials foundation and future-thinking view. The new collection retains a classic feel that’s durable, hard-wearing and says quality with every stitch”.
“It was great fun working on this first kids’ collection. Being a first-time mother I know the importance of having practical but fun clothing for kids and considered this throughout the design” said Delphine Ninous, Creative Director at Belstaff.