Oset and Bel­staff — Kids’ Col­lec­tion

Trial Magazine - - NEWS -

Oset Bikes en­joyed an evening with iconic Bri­tish mo­tor­cy­cle cloth­ing brand Bel­staff to cel­e­brate the launch of its first col­lec­tion de­signed for kids. The modern her­itage brand has de­signed a fun and func­tional col­lec­tion of uni­sex pieces in­clud­ing jack­ets, sweat­shirts, hood­ies and t-shirts aimed at 6–12 year olds. Of­fi­cially launched at the Bel­staff’s global flag­ship store in the heart of Lon­don’s his­toric May­fair on New Bond Street, Oset dis­played a range of its elec­tric off-road bikes along with its cus­tom-built café racer, with two bikes avail­able as com­pe­ti­tion prizes to Bel­staff cus­tomers.

Ian Smith, founder and CEO of Oset Bikes, said: “This is an ideal op­por­tu­nity for Oset. Bel­staff has an es­tab­lished tri­als her­itage with many icons of the Scot­tish Six Day Trial sport­ing Bel­staff, in­clud­ing Sammy Miller, John Lee and Gor­don Jack­son. Equally it is a modern, iconic brand en­dorsed by global A-lis­ters in­clud­ing David Beck­ham, Ewan McGre­gor, Naomi Camp­bell and Kate Moss. As Bel­staff de­velop its range to in­clude kids’ styles, Oset is a nat­u­ral fit with our own tri­als foun­da­tion and fu­ture-think­ing view. The new col­lec­tion re­tains a clas­sic feel that’s durable, hard-wear­ing and says qual­ity with ev­ery stitch”.

“It was great fun work­ing on this first kids’ col­lec­tion. Be­ing a first-time mother I know the im­por­tance of hav­ing prac­ti­cal but fun cloth­ing for kids and con­sid­ered this through­out the de­sign” said Del­phine Ni­nous, Cre­ative Di­rec­tor at Bel­staff.

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