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Mon-fri / C4

My gen­er­a­tion will re­mem­ber Noel Ed­monds ar­rang­ing trades of kids’ toys on Multi-coloured Swap Shop (I still think our dog was a fair swap for a set of Sub­bu­teo, by the way!). This week, Noel tries to make grown-ups’ dreams come true in a com­edy game show that in­volves guess­ing prices and unique prizes.

now that Deal or No Deal has been put out to pas­ture, Noel Ed­monds is back with a new game show that’s un­like any­thing you’ve seen be­fore. In a cross be­tween Noel’s House Party and su­per­mar­ket sweep, con­tes­tants en­ter a fic­tional shop where they must guess the cheap­est of three sim­i­lar items. Sounds easy enough, but the closer to the £25,000 jack­pot you get, the harder the ques­tions be­come… Maybe the silly style and sim­ple for­mat will grow on us, but for now we wish they’d bring back DOND…

Noel’s back in busi­ness!

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