FLASH BANG WAL­LOP! WA­TER PIC­TURE!

Boom time for peo­ple who take photographs of wa­ter board spokes­peo­ple stand­ing on the cracked sur­faces of dried-up reser­voirs

VIZ - - Viz Drought Special -

PEO­PLE who take photographs of wa­ter board spokes­peo­ple stand­ing on the cracked sur­faces of dried-up reser­voirs are work­ing round the clock to keep up with de­mand from lo­cal and na­tional news­pa­pers. As the hot weather con­tin­ues and the drought bites, ed­i­tors around the coun­try are said to be find­ing it dif­fi­cult to source enough of the clichéd im­ages to ac­com­pany their for­mu­laic and alarmist re­ports.

“Busi­ness hasn’t been this brisk since the sum­mer of 1976,” said Burnley-based vet­eran wa­ter-board-spokes­peo­ple­stand­ing- on- the- cracked- sur­face­sof-dried-up-reser­voirs pho­tog­ra­pher Frank Smudger.

de­mand

“Last year, I didn’t take a sin­gle pic­ture of a wa­ter board spokesper­son stand­ing on the cracked sur­face of a dried-up reser­voir, but this year I’ve been rushed off my feet,” he told us. “In fact, I’ve had to take on four ex­tra mem­bers of staff just to keep up with the in­creased de­mand.”

“Even so, photographs of wa­ter board spokes­peo­ple stand­ing on the cracked sur­faces of dried-up reser­voirs have been fly­ing off the shelves faster than we can take them,” he added.

re­al­is­tic

Mr Smudger said that the wa­ter-board­spokes­peo­ple-stand­ing-on-the-cracked­sur­faces-of-dried-up-reser­voirs busi­ness has al­ways been a very sea­sonal one. He told us: “I’ve got to be re­al­is­tic. This drought isn’t go­ing to last for­ever. Sooner or later, the heav­ens are go­ing to open again and the reser­voirs are go­ing to fill up again. At that point, there sim­ply won’t be any dried-up, cracked reser­voir beds for me to take take photographs of wa­ter board spokes­peo­ple stand­ing on, and I’m go­ing to have to lay off some or all of my newly hired em­ploy­ees.”

in­flat­able

But Mr Smudger was cau­tiously op­ti­mistic about the fu­ture. “If it keeps rain­ing and we get some good floods again, I’ve got a friend who spe­cialises in tak­ing pic­tures of old ladies and their cats be­ing car­ried to in­flat­able dinghies by fire­men, and he might be able to of­fer me a bit of sea­sonal work to tide me over un­til next year,” he said.

Reser­voir dreggs: This year has seen record de­mand for photographs like this one of a wa­ter­board spokesper­son stand­ing on the cracked sur­face of a dried-up reser­voir, says snap­per Smudger.

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