Shop­pers on scent of bar­gain fra­grance

Wales On Sunday - - NEWS -

PRI­MARK shop­pers have long been known for their abil­ity to sniff out a bar­gain.

And those keen noses will come in very handy right now as the re­tailer has launched a new se­ries of six uni­sex fra­grances, start­ing at £3, which are in­cred­i­bly sim­i­lar to the up­mar­ket per­fumer Jo Malone’s sig­na­ture scents.

And their smell is made even sweeter by the fact that, while you’ll have to fork out £44 for a 30ml Malone orig­i­nal, a 20ml Pri­mark bot­tle will set you back al­most 15 times less.

Fans of the Malone brand – which was bought up by Es­tee Lauder in 2016 – have been go­ing mad for the new range, which in­cludes Rose Oud, Jas­mine & Honey, Vanilla Ab­so­lute, Am­ber Noir, Pomegranate & Black Tea, and Man­darin & Basil.

The last two, in par­tic­u­lar, are prov­ing most pop­u­lar due to the fact that peo­ple think they’re dead ringers for Malone’s clas­sic Pomegranate Noir and Lime Basil & Man­darin favourites.

When we called in to the Cardiff store yes­ter­day morn­ing, the prod­uct was fly­ing off the shelves.

Many peo­ple also took to Twit­ter to share their ex­cite­ment at the news.

And Pri­mark – which also sells the smells in the form of room sprays and reed dif­fusers – isn’t alone in cash­ing in with its high end dupes. Su­per­drug has just an­nounced that it’s also do­ing a cut-price per­fume that’s sure to draw Jo Malone com­par­isons.

Priced at just £5, The Bloom Col­lec­tion will fea­ture a dis­count take on the pop­u­lar Lime Basil & Man­darin, as well as a dop­pel­ganger of Malone’s other clas­sic, Wild Fig & Cas­sis.

Dubbed “more Bond Street than High Street”, Su­per­drug says its plan is to “of­fer af­ford­able fra­grances whose great looks, and beau­ti­ful scents be­lie their small price tags”.

How­ever, shop­pers will have to wait a lit­tle longer to check them out as they don’t hit the shelves un­til Oc­to­ber.

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