ten com­mand­ments

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1. Good de­sign is in­no­va­tive

2. Good de­sign makes a prod­uct use­ful

3. Good de­sign is aes­thetic

4. Good de­sign helps a prod­uct to be un­der­stood

5. Good de­sign is un­ob­tru­sive

6. Good de­sign is hon­est

7. Good de­sign is durable

8. Good de­sign is con­sis­tent to the last de­tail

9. Good de­sign is con­cerned with the en­vi­ron­ment

10. Good de­sign is as lit­tle de­sign as pos­si­ble

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