SIN­GLE MAR­KETS

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What if you could ban­ish all those bot­tles from your bath­room cabinet – the one that depuffs your eyes, the one that bright­ens your skin, the one that irons out wrin­kles – and re­place them with just one serum? A num­ber of beauty en­trepreneurs have launched sin­gle cure-all serums to the mar­ket. In a bid to un­com­pli­cate her skin­care regime, Napa win­ery owner April Gargiulo founded Vint­ner’s Daugh­ter and de­vel­oped the multi-cor­rec­tional Ac­tive Botan­i­cal Serum. It quickly gained cult sta­tus. Van­derohe’s No.1 Nour­ish­ing Face Serum and The Beau­ti­ful Oil by Kjaer Weis are two more with sim­i­lar in­tent. We’ve looked into the grow­ing choice of com­plex­ion panaceas, and found a few worth clear­ing our shelves for.

from left, egf Serum, £125, by bio­ef­fect. Ac­tive botan­i­cal Serum, £175, by vint­ner’s Daugh­ter. Cryo en­er­gis­ing face Serum, £140, by 111SKIN. Su­per Seed FA­CIAL oil, £70, by votary. the beau­ti­ful oil, £180, by Kjaer WEIS. no.1 nour­ish­ing face Serum, £88,...

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