Nat­acha Ram­say-levi

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Ram­say-levi had been on Parisians’ radar long be­fore Jan­uary 2017’s an­nounce­ment that she would be tak­ing Clare Waight Keller’s place at Chloé. A decade ago Ram­say-levi was some­thing of an it-girl and party-page fix­ture. She wanted to be a his­to­rian un­til she saw Ni­co­las Gh­esquière’s work for Ba­len­ci­aga, joined the com­pany as his in­tern and grad­u­ated to a de­signer role. When Gh­esquière moved to Louis Vuit­ton in Novem­ber 2013, she fol­lowed him as cre­ative di­rec­tor of women’s ready-to-wear, earn­ing a rep­u­ta­tion for trans­lat­ing his di­rec­tion into saleable looks. He re­mains one of her most vo­cal sup­port­ers. ‘I have watched her grow into the de­ter­mined and tal­ented woman she is to­day,’ he said re­cently. ‘It is go­ing to be very ex­cit­ing to see her rise and cre­ate her sig­na­ture.’

Ram­say-levi’s insider ex­pe­ri­ence and her prod­uct-savvy at­ti­tude made her the ideal can­di­date for Chloé at a cru­cial time for the house, which re­cently re­vealed am­bi­tious ex­pan­sion plans, in­clud­ing an ar­ray of new stores and a greater prod­uct range. The first French­woman to lead the brand in more than 25 years, Ram­say-levi says of her take on the Parisian mai­son: ‘Chloé girls have a suave mix of so­phis­ti­ca­tion and hu­mil­ity; they are time­less but never con­ven­tional. I want to con­tinue to shape their course, stay­ing true to the in­de­pen­dent and in­tel­lec­tual spirit of Gaby Aghion [Chloé’s founder], and to those who per­pet­u­ated this demo­cratic style, so res­o­lutely fem­i­nine, so joy­ful.’

Ram­say-levi’s first col­lec­tion, pre­sented last Septem­ber, drew rave re­views for its sense of ease and af­firmed fem­i­nin­ity. Graphic flower-printed dresses mixed with dres­sage-in­spired sil­hou­ettes, camel tai­lor­ing, 1970s-in­fused slouchy trousers and woven leather boots. ’I want to give women the op­por­tu­nity to show their inner strength, not their power. That’s the per­son­al­ity of the woman I am drawn to.’


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