Are you designing for voice search?
In less than three years it is estimated that voice search will account for 50% of searches. Get ready now to stay ahead
Web Designer was recently told a story in which an agency informed the client that UX services would add extra costs to the project. The client said don’t bother, they’re not important and went ahead without any user testing. They were probably dazzled by the swish-looking graphics and neat layout. Wonder how well their site performed?
As we all know, the user is a key consideration when building any site or app. There is nothing more frustrating than a poor user experience. Users are far more aware than they have ever been and they will not wait around for long if an experience is poor.
With the advent of voice search, UX designers are finding that they have to adhere to a whole new set of standards.
It’s well documented that mobile is now the number one choice for browsing the web and accessing favourite products and services.
It is estimated that by 2020 between 30 and 50 per cent of searches will be initiated by voice. That’s a lot of users. And why wouldn’t a user (especially mobile users) want to use voice as their preferred method of search? It’s simpler and quicker. Just for a quick comparison, here are a few stats. Forty per cent of adults now use voice search once per day, according to Location World, while Google voice search queries in 2016 are up by a factor of 35 over 2008 according to Google Trends.
Mobile is the obvious use of voice search, but which assistant is the most intelligent? Researchers have developed an IQ test to see which of the popular AI assistants is the smartest. It might not come as any great surprise, but Google Assistant is currently much smarter than Siri. If you want to read the research in-depth, head over to bit.ly/2xgp4yb.
So, we know that voice interaction is only going to get more popular. How should UX designers be thinking of voice and its usage? There is nowhere near enough space here to go into any depth.
Forty percent of adults now use voice search once per day
However, there are some great articles that should be checked out. Try these…
The UX of Voice: The Invisible Interface (bit.ly/2yhxtaa), How to Design Voice User Interfaces (bit.ly/2yipc5y) and AVS UX Design Overview (amzn.to/2xq83z9).
As we have already mentioned, voice is only going to become more popular. So you should consider what you need to do about it now.