Are you de­sign­ing for voice search?

In less than three years it is es­ti­mated that voice search will ac­count for 50% of searches. Get ready now to stay ahead

Web Designer - - News -

Web De­signer was re­cently told a story in which an agency in­formed the client that UX ser­vices would add ex­tra costs to the project. The client said don’t bother, they’re not im­por­tant and went ahead without any user test­ing. They were prob­a­bly daz­zled by the swish-look­ing graph­ics and neat lay­out. Won­der how well their site per­formed?

As we all know, the user is a key con­sid­er­a­tion when build­ing any site or app. There is noth­ing more frus­trat­ing than a poor user ex­pe­ri­ence. Users are far more aware than they have ever been and they will not wait around for long if an ex­pe­ri­ence is poor.

With the ad­vent of voice search, UX de­sign­ers are find­ing that they have to ad­here to a whole new set of stan­dards.

It’s well doc­u­mented that mo­bile is now the number one choice for brows­ing the web and ac­cess­ing favourite prod­ucts and ser­vices.

It is es­ti­mated that by 2020 be­tween 30 and 50 per cent of searches will be ini­ti­ated by voice. That’s a lot of users. And why wouldn’t a user (es­pe­cially mo­bile users) want to use voice as their pre­ferred method of search? It’s sim­pler and quicker. Just for a quick com­par­i­son, here are a few stats. Forty per cent of adults now use voice search once per day, ac­cord­ing to Lo­ca­tion World, while Google voice search queries in 2016 are up by a fac­tor of 35 over 2008 ac­cord­ing to Google Trends.

Mo­bile is the ob­vi­ous use of voice search, but which as­sis­tant is the most in­tel­li­gent? Re­searchers have de­vel­oped an IQ test to see which of the pop­u­lar AI as­sis­tants is the smartest. It might not come as any great sur­prise, but Google As­sis­tant is cur­rently much smarter than Siri. If you want to read the re­search in-depth, head over to bit.ly/2xg­p4yb.

So, we know that voice in­ter­ac­tion is only go­ing to get more pop­u­lar. How should UX de­sign­ers be think­ing of voice and its us­age? There is nowhere near enough space here to go into any depth.

Forty per­cent of adults now use voice search once per day

How­ever, there are some great ar­ti­cles that should be checked out. Try these…

The UX of Voice: The In­vis­i­ble In­ter­face (bit.ly/2yhx­taa), How to De­sign Voice User In­ter­faces (bit.ly/2yipc5y) and AVS UX De­sign Over­view (amzn.to/2xq83z9).

As we have al­ready men­tioned, voice is only go­ing to be­come more pop­u­lar. So you should con­sider what you need to do about it now.

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