The A–Z of Lon­don ac­cord­ing to cit­i­zenm

Web Designer - - Lightbox Allterrain | Descente - By An­i­made & KK Out­let an­i­made.tv www.kkout­let.com

If some­body asked you to name your most mem­o­rable as­pects of any town or city fa­mil­iar to you, what might you say? It’s likely that the an­swers would be hugely per­sonal and fairly di­verse when com­pared to the likes and loves of other peo­ple. Many things would likely be favourable, re­lat­ing to land­marks, ac­tiv­i­ties and ameni­ties that hold a spe­cial fond­ness. Other things might be less liked es­pe­cially, but rather viewed as ‘quirks’ that are often an­noy­ing but in an amus­ing, charm­ing way that adds char­ac­ter. Defin­ing a place in such a way that also speaks to lo­cals and po­ten­tial visi­tors alike isn’t the eas­i­est thing, es­pe­cially when you want to grab at­ten­tion. This is often the chal­lenge faced by busi­nesses that rely on tourism and seek an en­gag­ing way to pro­mote a des­ti­na­tion on­line. So when the bou­tique chain cit­i­zenm wanted to dig­i­tally cel­e­brate the open­ing of a swanky new ho­tel in the UK’S cap­i­tal, the brand opted for a dash of English hu­mour. Al­ready recog­nised for a no­tably arty and trendy ap­peal, cit­i­zenm’s Shored­itch pres­ence would join es­tab­lished Bank­side and Tower of Lon­don sites to bring af­ford­able lux­ury to a suit­ably ‘hip’ district. With the help of com­mu­ni­ca­tions agency KK Out­let, the Hox­ton Square branch of

Kes­sel­skramer, it ap­proached award­win­ning an­i­ma­tion stu­dio An­i­made to bring an A-Z of Lon­don to life. “cit­i­zenm

When hote­lier cit­i­zenm wanted to pro­mote its new Shored­itch ho­tel, it called on Lon­don’s quirks and the tal­ents of lo­cal an­i­ma­tors An­i­made to pro­duce an ir­rev­er­ent A-Z of city life cit­i­zenm.s3.ama­zon­aws.com/in­dex.html “It had to be satir­i­cal, re­lat­able and in-jokey for Lon­don­ers”

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